The Southwest Airlines HR Strategy: Cultivating a Culture of Care

Jan 04, 2025

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Explore Southwest Airlines' successful human resource strategy that focuses on fostering a culture of caring for employees and customers alike. The airline has maintained profitability and a strong reputation by prioritizing employee well-being and emphasizing the importance of treating people with respect. Learn how Herb Kelleher, the former CEO, instilled a culture of care that contributed to Southwest's enduring success. Discover the key aspects of the Southwest culture, including competitive wages, stock options, and the fundamental value of teaching employees the importance of empathy and compassion.

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The Southwest Airlines HR Strategy: Cultivating a Culture of Care

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Southwest Airlines The importance Of Human Resource Strategy
History • Started as little Texas airline operator. • Flights between San Antonio, Dallas and Houston. • Always been profitable, while other airlines have come and gone.
What’s The Secret? Herb Kelleher (CEO Southwest Airlines): “ I’ve tried to create a culture of caring for people in the totality of their lives, not just at work. There is no magic formula… only a culture, a esprit de corps”
Important Aspects • Maintain Southwest Culture • Treating people like customers • Higher wages, receive stock options • BUT MOST IMPORTANT: Teach employers to CARE!