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Southwest Airlines

Southwest Airlines. Organizational Structure. Group 7:. Ryan Taylor, Todd Rosenhagen, Dan Norton, & Wes Messing. Organizational Structure. “Loose-Tight” Design Free to Innovate “Internal Customers” Happy Employees = Happy Customers.

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Southwest Airlines

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  1. Southwest Airlines Organizational Structure Group 7: Ryan Taylor, Todd Rosenhagen, Dan Norton, & Wes Messing

  2. Organizational Structure • “Loose-Tight” Design • Free to Innovate • “Internal Customers” • Happy Employees = Happy Customers

  3. Gary C. Kelly President, Chairman of the Board, and Chief Executive Officer • BBA in Accounting from the University of Texas • Certified Public Accountant • Led Southwest to Many Major Accomplishments • Has Gained Many Personal Accolades

  4. Tammy RomoVice President Financial Planning JOB DESCRIPTION: Responsible for Investor Relations, Revenue and Traffic Analysis, Network and Strategic Support Analysis, and Financial Planning. EXPERIENCE: Romo has worked at Southwest Airlines since September 1991 and has had numerous titles.

  5. Daryl KrauseSenior Vice President of Customer Services • JOB DESCRIPTION: Daryl serves as the head of In-flight Services, Provisioning, Fuel Management, Customer Relations/Rapid Rewards, Reservations departments, in charge of more than 14,000 employees. • EXPERIENCE: Krause has a long history with Southwest Airlines that started in February 1979. • BEST ADVICE EVER GIVEN: “Make sure you create value.”

  6. Michael Van de VenExecutive Vice President and Chief Operating Officer of Operations Received a B.B.A. from the University of Texas at Austin. Has been the Chief Operating Officer and Executive Vice President at Southwest Airlines Co., since May 2008. Responsible for all operating departments at Southwest Airlines, including Ground Operations; In-flight and Provisioning; Flight Operations; Maintenance and Engineering; Flight Dispatch; FAA Airport Security, and Environmental Services

  7. Organizational Hierarchy

  8. Dave RidleySenior Vice President, Marketing & Revenue Management • Earned an M.B.A from Southern Methodist University in 1981. Completed his undergraduate work at the University of Texas at Austin in 1975. • Responsible for Marketing and Revenue Management, which includes activities related to building and maintaining our brand reputation; creating demand for product through pricing, advertising, and promotion; managing inventory of seats; and maintaining distribution of products through various channels, including southwest.com. • Also reports directly to Southwest’s CEO and President, Gary Kelly

  9. Ron Ricks Executive Vice President for Corporate Services and Corporate Secretary • Attended University of Texas Undergrad and George Washington law school • Senior Management Committee and Executive Planning Committee member

  10. Ron Ricks • Responsibilities include: • Oversight of Legal and Properties Departments • Oversight of Labor and Employee Relations Departments • Airport Relationships and Political Relationships • Corporate Secretary

  11. Ginger HardageSenior Vice President Culture & Communications • Attended Texas Tech University in Lubbock, Texas • Oversees all internal and external communications for SWA • Member of the Executive Planning Committee

  12. Ginger Hardage • PR Week named her one of the 50 Most Powerful Women in public relations • In 2009, she received the National Public Relations Achievement Award • Leadership is...“Communicating the Mission, supporting your team with the necessary resources, and getting out of their way so they can achieve great things.”--Ginger Hardage

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