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Crown Imports Value-Added Retail Planning Calendar Blake Kohlbrecher, KAM

Crown Imports Value-Added Retail Planning Calendar Blake Kohlbrecher, KAM. Latest 13 week snapshot of Omaha MCA ending 12/5/2010. Monthly Scheduled Focus. February – Kenny Chesney preparation and distribution focus March – Kenny Chesney display focus (concerts in Omaha)

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Crown Imports Value-Added Retail Planning Calendar Blake Kohlbrecher, KAM

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  1. Crown Imports Value-Added Retail Planning CalendarBlake Kohlbrecher, KAM

  2. Latest 13 week snapshot of Omaha MCA ending 12/5/2010

  3. Monthly Scheduled Focus February – Kenny Chesney preparation and distribution focus March – Kenny Chesney display focus (concerts in Omaha) April – Cinco de Mayo focus May – Summer focus to include packaging (email to wholesalers in March)

  4. Corona Extra/ Corona Light 2011 Value Add Potential PartnersGrocery • No final contracts in place; partners and visuals subject to change • MISSION: • $1.50 off IRC on any (2) MISSION products • TABASCO: • $.75 cents off any Tabasco sauce • JOSE OLE: • Offer: $1 off IRC on any (2) JOSE OLE products • Generic MEAT/POULTRY item: • (min purchase of TBD) • $10 MIR w/ beer purchase. 3 books of 50 • Sell -In Elements: • -National Media Support/TV Spot • -POS support • MISSION: • $1.50 off IRC on any (2) MISSION products • CHINET: • $1.00 off any (2) Chinet products • WEBER: • Offer: TBD • Generic MEAT/POULTRY item: • (min purchase of TBD) • $10 MIR w/ beer purchase. • Sell-In Elements: • -National Media Support/ TV Spot • -CX/CL Promotional Packaging • -Corona Beach Getaway Photo Contest- 100 Grand prize trips to Mexico • -POS support • -Microsite & Social Media Support • JOSE OLE: • Offer: TBD • TYSON: • $2 MIR/IRC off meat and beer • SVEDKA: • Offer: TBD • Generic MEAT/POULTRY item: • (min purchase of TBD) • $10 MIR w/ beer purchase. • MISSION: • Offer: $1 off IRC on any (2) MISSION products • TABASCO: • Offer: $.75 cents off any Tabasco sauce • PINE MOUTAIN • Offer: TBD • Generic MEAT/POULTRY item: • (min purchase of TBD) • $10 MIR w/ beer purchase. • NATURE SWEET: • $1.00 off IRC on (2) bags of Nature Sweet vine ripped cherry tomatoes • CONSTELLATION WINES • Offer: TBD • SVEDKA: • Offer: TBD Sell-In Elements: -POS support Sell-In Elements: -POS support

  5. 2011 Kenny Chesney Concert Tour 2011 Planning Guide

  6. 2011 Kenny Chesney Concert Tour BACKGROUND • Kenny Chesney will return to the concert tour circuit and perform over 50 concerts March-August 2011. A new element for 2011 will be the inclusion of a comprehensive retail promotion to leverage this sponsorship and drive sales at retail. The team of AbiJack Management will continue to oversee all tour logistics and be present at all shows. • A key success measure of this sponsorship is to provide a minimum ROI equal to the cost of the Sponsorship based on values assigned to the various elements. These Sponsorship elements include media/PR, event metrics (impressions for signage, digital, media, etc.) and sales. OBJECTIVE • Support Brand and Field Sales to increase Corona Extra (CX) brand awareness and purchase occasions among the target consumer. STRATEGIES • The Kenny Chesney concert series will be a 50/50 program to build brand equity and sell beer among the target audience of men; 25-34. • Use the sponsorship to gain on-site venue sampling/sales for CX/CL packages. • Use the Sponsorship to leverage support and gain off-premise display activity and • on-premise promotions. • Take advantage of the all media associated with the tour to increase brand awareness and enhance the brand image. FUNDING EXPECTIATIONS • Sponsorships – Agency contract/fee, agency management fee, on-site materials/activation • Field – Concert tickets, retail activation; display enhancers, POS template graphics, on-premise promotions

  7. (DO NOT SEND TO WHOLESALERS AT THIS TIME) \ 2011 KENNY CHESNEY TENTATIVE SCHEDULE Markets Not 100%confirmed & subject to change

  8. Tickets for purchase A Ticket order form including the listing of concert dates/locations and venues will be sent via email by the Sponsorship Department to Field Sales and Wholesalers once the on-sales date is announced by the tour. Ticket orders will be submitted to Jen Palmer of AbiJack Management. Concerts held in NFL Stadiums are scheduled to be announced September/October with tickets going on-sale in November. All other concerts are scheduled to be announced in January/February. Tickets go on sale immediately following the announcement. Wholesalers/ Field Sales will be responsible to purchase tickets and utilize for their key customers to drive sales. Tickets needed to fulfill local Retail Promotion initiatives' must be purchased by Field (more information is provided in the Retail Promotion section). Estimated ticket Pricing Stadiums $135 Arenas and Amphitheaters $95 Tickets Concert Advancing Tour Bus Venue Support Hospitality

  9. In order to capitalize on our beer selling opportunities for each show, the following process must be adhered. Field Sales or Wholesalers should not contact venues until advancing is complete by AbiJack Management.Advancing takes place approximately four weeks prior to the show. As part of specific venue advancing, AbiJack notifies the venue that Corona is the primary tour sponsor, requests that the venue carry Corona and Corona Light, and will further discuss opportunities for cups, hawkers and placement of the portable bars. AbiJack Management will notify respective MDM’s once advancing is complete. Once notified by AbiJack that advancing is complete, Field Sales and/or the wholesaler may then initiate venue contact regarding show sales. If requested, Matt Borgard,National Account Manager Venues can assist with concessionaire negotiations regarding sales opportunities (package mix, etc.) after the advance by AbiJack. Outside of working with the venues on opportunities for portable bars, AbiJack is not responsible for any specifics regarding beer sales at concerts. Crown Field Sales and the wholesaler in each market are ultimately responsible for working with each venue to maximize all sales opportunities, including distribution at permanent concession stands and appropriate stock levels. Tickets Concert Advancing Tour Bus Venue Support Hospitality

  10. The tour bus wrap will incorporate Kenny Chesney and Corona graphics for a moving billboard effect traveling across highways to over 50 markets in the U.S. The bus is used to transport AbiJack Management and on-site team. A (New) element for 2011 is to park the tour bus in front of venues (in markets where possible) prior to concerts for consumer engagement opportunities. Some of the activities may include having consumers take pictures with the bus as a backdrop, live broadcasts by NO SHOES RADIO (select shows only) and as a platform for consumer giveaways/prizes. Tickets Concert Advancing Tour Bus Venue Support Hospitality Corona Tour Bus

  11. An array of new signage will provide Corona advertising; on-stage speaker scrims, banners in seating area and above the stage video screens. * Signage locations subject to each venue’s rules. A video of Corona-branded advertising will run on stage video screens between acts, and a “relax responsibly” message will air twice at each concert. Portable Bars and Hawkers Number of units for 2011 tour Portable bars: No less than twenty-four (24). Actual quantity TBD Hawkers: Fifty (50) Units are transported and managed by AbiJack. Crown Field Sales: Please work with your wholesaler and the AbiJack team to insure that the venue’s concessionaire is fully utilizing all hawkers and that all portable bars are fully stocked throughout the concert. * Signage locations subject to each venue’s rules. Tickets Concert Advancing Tour Bus Venue Support Hospitality Concert Venue Signage Cups • The Crown Sponsorship team will provide cups for each show. • Sizes: 16oz and 32oz – Mix quantities to be determined by packages carried and size of venue.

  12. (New) Corona/Kenny Chesney VIP Backstage Experience This is an opportunity to provide VIP’s (key accounts/wholesalers) the ultimate Corona/Kenny Chesney VIP Backstage Experience. A total of ten (10)VIP Backstage Experiences will be available for each show. The purpose of providing this experience, is to drive sales with key accounts or wholesalers that will assist in increasing business The VIP Backstage Experience will be allocated as follows: BU’s receive (6) VIP packages (2 people per package) = 12 guests per show NA Off-premise receive (2) VIP packages (2 people per package) = 4 guests per show NA On- premise receive (2) VIP packages (2 people per package) = 4 guests per show The VIP package will include the following: Tickets (comps) or Sandbars (Standing room only in front of stage -NFL stadiums and arena concerts only!) to the show. A backstage happy hour at the Corona Tour Bus one hour prior to the Meet & Greet to enjoy a Corona and wings (provided by Hooters). A Meet & Greet with Kenny at the Corona Tour Bus that includes a group photo. Photos will be emailed to VIP’s. A commemorative Corona/Kenny Chesney autographed photo frame to display their photo. The Field Marketing Director will coordinate names with MDM’s/NAM’s and submit to the BU VP for approval. The National Account requests must be provided to FMD’s by Jimmy Hannon and John Utter. If the NA teams cannot utilize the VIP packages, they must be returned back to the BU. AbiJack will need names for Corona/Kenny Chesney VIP Backstage Experience no later than 1 week prior to the show date.This is a hard deadline. Names received after the deadline will not be honored. Tickets Concert Advancing Tour Bus Venue Support Hospitality

  13. Hospitality Parties The BU VP’s have determined that budgets will not be used to fund hospitality parties, but rather allocated to drive sales at retail. Tickets Concert Advancing Tour Bus Venue Support Hospitality

  14. Beer for the Artist Crown will provide beer for Kenny, his band, and his guests for each concert. In order to minimize the number of delivery points, beer will be dropped off at strategic locations during the course of the tour. The Sponsorship Team will issue communication on delivery dates and details to all of Field Sales. Wholesaler should invoice Crown for product at laid-in cost. Invoice should be issued to respective MDM, who will forward to Michelle Saldana/Sponsorships. Beer for Band Media Support Retail Promotion Roles & Responsibilities

  15. Radio Trade-for-Mention Program Tour promoter will provide tickets to top country station in each market for consumer on-air giveaways. (Quantity determined by promoter.) Stations will be requested to mention Corona in all on-air giveaway mentions. Beer for Band Media Support Retail Promotion Roles & Responsibilities Local Newspaper Ads • Ads will run in the entertainment section of the primary local newspaper prior to ticket on-sale date and will feature Corona as presenting sponsor. Press Releases • A number of releases will be issued throughout the course of the year to the press for 2011, including: • Announcement of the tour dates • Corona will be highlighted as Kenny’s primary sponsor in all press releases. • Field Sales and wholesalers will receive correspondence regarding all releases.

  16. Beer for Band Media Support Retail Promotion Roles & Responsibilities Objectives: • Support Corona’s 2011 Kenny Chesney partnership and provide the ultimate fan experience in select markets • Increase brand relevancy, awareness and purchase consideration/sales velocity with the core consumer base and Millennial target • Drive retailer activation and support in key channels: • Gain ad, primary/secondary floor displays (c-store and grocery) • Drive activation of brand feature, beer of the month and key account promotions in on premise Approach: • Refresh the connection between Corona and Kenny • Explore new, cost effective tactics to engage local wholesaler and maximize consumer excitement leading up to the concert experience • Utilize NoShoesRadio.com as the hub for all cost effective consumer sweeps/giveaways

  17. One Page Summary Support of the Kenny Chesney Sponsorship and 2011 Tour will be delivered via retail POS and online via Kenny Chesney’s NoShoesRadio.com POS materials will feature iconic elements of both brands through Kenny’s signature hat and Corona’s idyllic beach vista Local promotion takedowns in the form of sweepstakes ticket giveaways to local concerts will be executed via NoShoesRadio.com On-Premise kit materials will drive pre-concert parties and brand engagement via thematic pos and other merchandising materials for purchase Key Dates: Promotion Period February 14-August 14, 2011 (Regional) Materials Ship 6 weeks prior to concert date POS Posting Date Local market’s discretion POS Pull Date Local market’s discretion

  18. Corona and Kenny: An Unforgettable Line-up Corona and Kenny embark on another historic concert tour in 2011, delivering the most refreshing and fun-filled concert experience ever Corona-#1 imported beer; most popular Mexican beer worldwide; premium and high quality; strong appeal with 21-34 consumers Kenny Chesney: 16 albums, 30 top ten singles (17 songs climbed to the top of the charts) selected as the Country Music Association’s Entertainer of the Year over 4 consecutive years (2005-2008) #1 Selling Tour in North America the last decade Kenny Chesney sells more tickets than Madonna, Celine Dion, U2, Dave Mathews, and The Eagles. While most artists do not tour every year, Kenny has toured over the last several years selling over 1 million tickets per year Kenny Chesney; A Top Five Grossing Tour over the last 10 years Grossed over $17MM in 2009 Each Concert is an Event In Itself The concert is more than just about the music, it’s the vibe, the atmosphere and the fun. For many fans this is their summer vacation all in one night. They come early and stay late - coming in groups and tailgating with friends before each show. Rationale/Support

  19. Retail Activation Plan • On-Premise • On-Premise POS & Custom bucket program • Stream noshoesradio.com live in key accounts • National Account plus-up via NoShoesRadio.com (where legal) • Off-Premise • Off Premise POS • Regional Takedown Option: win tix to Kenny Chesney’s local show via NoShoesRadio.com (addt’l costs apply) Strategic Idea: Together Corona and Chesney bring beach, fun and sun to life • Digital • Facebook • Consumer promotion via NoShoesRadio.com • PR/Event • Social media • Local Radio purchased by AbiJack Mgt. • Display Enhancers & Premiums

  20. Primary Graphic

  21. Off Premise POS • POS Elements: • Standees (not pictured) • A-frame display toppers • Pennant strings • 3-sided display cards • Stackable cubes • Promo pillar/danglers • Basewrap ***Graphic Templates will be available for download from MOD. Final line-up of POS subject to change.

  22. Merchandising/Display Enhancers Contact GModelo USA to place your orders for the items shown on the following slide. Visit the web site listed below to view more items today: Online: https://decor.corona.com Phone: (800) 934-8118 The Promotion Preview will be posted on Marketing on Demand. Select Retail Promotions/2011 Retail Promotion Previews/Modelo Brands/Trimester I.

  23. Merchandising/Display Enhancers All artwork shown is not final. Product and pricing are subject to change. New Artwork Coming Soon Item Name: Metal insulated cooler Details: Capacity 24 bottles,$75.99 per unit Dimensions: 16" wide, 14" deep x 17 1/2" tall P-ICEMETAL24KC Item Name: Corona Grill Tub (holds 36 bottles) Details: Capacity 36 bottles, $71.99 per unit portable grill Perfect for tailgate parties Item# P-GRILLCE

  24. Merchandising/Display Enhancers • Contact Acme Merchandise and Apparel to place your orders for all purchase items listed on the following 12 slides: • Phone: (877) 738-3253 • Fax: (877) 738-3329 • To ensure product availability, please order all merchandise by October 15, 2010 • Online: http://www.acmecrownteam.com • The Promotion Preview will be posted on Marketing on Demand. • Select: Retail Promotions/Sell Sheets/2011 Retail Promotion Previews/Trimester I

  25. Merchandising/Display Enhancers All artwork shown is not final. Item Name: CE Stainless Steel Portable Rolling Cooler Details: $135.99 per unit, 1 unit per pack, Stock Item Dimensions: 31” x 15.25” x 32.5” Holds 38 - 42 bottles Item #: MCE-1110 Item Name: CE/CL Dual Branded Chair with Cooler Details: $49.99 per unit, 1 unit per pack, Stock Item, Dimensions: 56” x 20” x 36” Item #: MCE-5668

  26. Merchandising/Display Enhancers All artwork shown is not final. New Artwork Coming Soon Item Name: Kenny Chesney CE Backpack Chair Details: $24.99 per unit, National Minimum Order: 500 units Order by 10/15/2010 Ship by 2/15/11 Item: MCE-1114 Item Name: Kenny Chesney Retractable Banner Details: $59.99 per unit, National Minimum Order: 100 units Order by 10/15/2010 Ship by 2/15/11 Item: MCE-1115

  27. Merchandising/Display Enhancers All artwork shown is not final. Item Name: Corona 42 Liter Full Yellow Cooler Details: $59.99 per unit, 1 unit per pack, Dimensions: 29” x 14.5” x 16” Holds 30 – 36 bottles National Minimum Order: 500 pcs Order by 10/15/2010 Ship by 2/15/11 Item #: MCE-1124 Item Name: Corona 42 Liter Full Color Wrap Cooler Details: $59.99 per unit, 1 unit per pack, Dimensions: 29” x 14.5” x 16” Holds 30 – 36 bottles National Minimum Order: 500 pcs Order by 10/15/2010 Ship by 2/15/11 Item #: MCE-1123

  28. Work with concert market wholesalers to maximize Corona’s sponsorship, both at retail and for key customer entertainment (e.g. Ensure adequate number of tickets, display enhancers and POS is ordered). Coordinate efforts with wholesaler to ensure optimal distribution points and available inventory for event day sales at the concert venue. Add Field Sales to communicate guest names of the VIP backstage experience to Field Marketing Directors. Work with wholesaler on additional venue merchandising for concert. Facilitate artist’s beer delivery to venue with wholesaler (where applicable). 2011 Tour Roles & ResponsibilitiesCrown Field Sales/(Wholesalers)

  29. AbiJack Management Contact Information Brett Palmer, CEO brettpalmer@me.com Jennifer Palmer, CFO jenpalmer03@gmail.com Sarah Bogue, Advancing Manager sarahbogue@me.com

  30. Corona 2011 Marketing Plan Digital National TV Out of Home Sponsorship Retail Promotion On-Premise Point of Sale

  31. One Page Summary The Corona/Corona Light 2011 Cinco program is a premier promotion that incorporates TV, Outdoor and Online advertising, PR and Publicity, POS and On-Premise activation Corona and Corona Light will create more excitement by providing wholesalers and retailers with everything they need to start the countdown leading up to the 5th of May. All-new thematic pos will extend the spirit of the beach side fiesta in off and on premise accounts. To drive more on premise engagement and sell through, consumers will be encouraged to “Lime Drop” “Lime Drop” promotions can run weekly as a countdown to Cinco. Coasters and Table Tents will communicates different ways to drop a lime in a Corona Executing a longer retail window that starts the week of March 14th and runs through the first week of May. Key Dates: Promotion Period weeks of March 14-May 5, 2011 Materials Ship week of January 31, 2011 POS Posting Date week of March 14, 2011 POS Pull Date May 6, 2011

  32. Rationale/Support Cinco de Mayo is a national event celebrating Mexican culture and heritage. Cinco de Mayo is Crown’s #2 ranked 2011 sales & marketing focus period. Crown Imports had a 48 dollar share among imports brands 2 weeks ending May 9, 2010* Crown delivered +3.4% case volume in 2010 to retailers vs. 2009* Corona Light sales outperformed: Bud Light, Bud Light Lime, Miller Lite, Miller Chill and Heineken Light* Corona Extra and Light 12 packs had 2x the feature and display coverage vs. competitor SKUs Cinco de Mayo delivers big selling potential in core Off Premise National Accounts: Corona/Corona Light 12pks outperformed other nationally distributed imports by 77 points, 3x the $ sales increase with combination of features and displays in store* Corona/Corona Light will increase retailer basket ring: High-end beer shoppers spend more while in-store Shopping basket totals are 80% larger when High-end beer is purchased* Cinco de Mayo equals big business in the On Premise channel: Corona and Corona Light are recognized as the Mexican beers most closely associated with Cinco de Mayo celebrations Corona Extra is the #1 selling U.S. import and most popular Mexican beer worldwide ** Corona Light is the #1 selling U.S. imported light beer** *Source: IRI InfoScan, Total US Fd/Dg/Cv/Mm, 2 weeks ending May 9th, 2010 ** Impact Databank 2010

  33. Retail Activation Plan • On-Premise • Lime Drop Countdown: weekly and day of Cinco local promos and events • POS will reinforce the “Lime Drop” serving ritual • Off-Premise (bottle focus) • Mass Display Unit • Key Account Activation • Cinco Essentials VAP (in development) • Advertising • Broadcast Media • Print (local) Strategic Idea: There’s no better way to celebrate Cinco than with a Corona. • PR/Event • Lime sampling teams in key markets (in development) • Digital • Social media • Mobile App Display Enhancers and Premiums Wait staff Education • Re-educate and incent wait staff to promote Corona “Lime Drop” ritual • “Lime Drop” wearables and instruction cards

  34. Retail Activation Plan Social Media to increase consumer awareness & engagement with Millenials (On-Premise) Street Teams Promote Corona’s Lime Ritual (in development-not final)

  35. Off/On Premise Visuals Off-Premise On-Premise *all artwork subject to change/not final

  36. Off- Premise POS • Off-Premise Elements: • Mass Display (NEW) • Cinco Bottle Stand Up (NEW) • 3 Sided Display Card • Pennant Strings • Base Wrap • Pinata (NEW) • Floor Decal • Tuck Card • Stackable Cubes (NEW) • Cooler Door Kit • Display Bin Display Bin • Final art and line-up of items subject to change. • Graphic Templates will be available for download from MOD.

  37. Merchandising/Display Enhancers All artwork shown is not final. Product and pricing are subject to change. Item Name: Cantina Cooler (holds 24 bottles) Details $75.99 each, 1 per pack Item # P-Cantina24 Item Name: Guitar Cooler (holds 24 bottles) Details $75.99 each, 1 per pack, P-IceMetal24Guitar Item Name: Party Tub (holds 36 bottles) Details $14.99 each, 1 per pack, Item #P-PartyTubFiesta

  38. Merchandising/Display Enhancers All artwork shown is not final. Product and pricing are subject to change. Item: Corona Guitar Cooler Large displays (holds 60 bottles) Details: $199.99 each Item # P-ICEMETAL60CEGUITAR Item: Red, Blue and White Cooler (holds 60 bottles) Details: $179.99 each Item # P-ICEMETAL60 Item: Bahito Mini Guitar Details: $54.99each, 2.5’ x 6”, Item # P-GuitarCE

  39. Merchandising/Display Enhancers All artwork shown is not final. Product and pricing are subject to change. Item: Promo Model Pants Description: Perfect for Promotions Price $19.99 Item # P-PANTSCORONA-L Item: Promo Model Jacket Description: Fitted jacket, side zip pockets, Price $24.99 Item # P-JACKETCORONA-S Item: Guitar metal Insulated Cooler Holds 24 Bottles Price 75.99 Item # PP-ICEMETAL24CLGUITAR

  40. Merchandising/Display Enhancers • Contact Acme Merchandise and Apparel to place your orders for all purchase items listed on the following 5 slides: • Phone: (877) 738-3253 • Fax: (877) 738-3329 • Online: http://www.acmecrownteam.com • The Promotion Preview will be posted on Marketing on Demand. • Select Retail Promotions/2011 Retail Promotion Previews/Modelo Brands/Trimester I

  41. Merchandising/Display Enhancers All artwork shown is not final. Flip Chart Thematic Signs included. Just flip for your next promotion (Cinco, Summer, Football and Holiday) Item Name: Corona Pre-Assembled Bamboo Mid-Size Tiki Hut Details: $145.00 per unit, 1 unit per pack, Stock Item Dimensions: 45” x 32” x 85” Holds up to 112 12 pks Item #: MCE-7748 Item Name: Corona Pre-Assembled Bamboo Small Tiki Hut Details: $89.99 per unit, 1 unit per pack, Stock Item Dimensions: 28” x 16” x 72” – Holds up to 72 12 pks Item #: MCE-743

  42. Merchandising/Display Enhancers All artwork shown is not final. Item Name: CE/CL Inflatable Pool Details: $ 89.99 per unit, 1 unit per pack, Stock Item Dimensions: 6’ x 6’ x 24” Item #: MCE-8906 Item Name: CE 6’ Inflatable Bottle Details: $29.99 per unit, 1 unit per pack, Stock Item Dimensions: 6’ H Item #: MCE-9704

  43. Merchandising/Display Enhancers All artwork shown is not final. Item Name: CL Retractable Banner Details: $59.99 per unit, 1 unit per pack, Stock Item Dimensions: 6’ H Item #: MCL-5666 Item Name: CE Retractable Banner Details: $59.99 per unit, 1 unit per pack, Stock Item Dimensions: 6’ H Item #: MCE-5665

  44. Merchandising/Display Enhancers All artwork shown is not final. • Item: Bamboo Backdrop with Tiki Torches • Description: 59” Solar Powered Tiki Torches (qty 2) with 6’ x 4’ bamboo backdrop. Mounting base to hold the two torches included. Approx. price: $80 each. • Minimum National Order: 500 sets • Production Lead Time: 8 weeks + 5 weeks for ocean shipping. • Order Deadline: 11/1/10 • Contact Information: • Lisa Parkinson, CM Global Acct. Mgr. • Phone: (920) 261-1000 • Email: lparkinson@cmglo.com

  45. Merchandising/Display Enhancers All artwork shown is not final. • Item: Real Wood Lime Crates • Description: 12” x 16” x 12” distressed wood lime crate with burnt logo. Approx. Price: $30 each. • Minimum National Order: 1,000 units • Order Deadline: 11/1/10 • Production Lead Time: 8 weeks + 5 weeks for ocean shipping. • Contact Information: • Lisa Parkinson, CM Global Acct. Mgr. • Phone: (920) 261-1000 • Email: lparkinson@cmglo.com

  46. Merchandising/Display Enhancers All artwork shown is not final. Item Name: CE Stainless Steel Portable Rolling Cooler Details: $135.99 per unit, 1 unit per pack, Stock Item Dimensions: 31” x 15.25” x 32.5” Holds 38 - 42 bottles Item #: MCE-9167 Item Name: Corona 42 Liter Full Color Wrap Cooler Details: $59.99 per unit, 1 unit per pack, Stock Item Dimensions: 29” x 14.5” x 16” Holds 30 – 36 bottles Item #: MCE-9705

  47. Merchandising/Display Enhancers All artwork shown is not final. Item Name: CE/CL Lime Holder Hammock Details: $19.99 per unit, 1 unit per pack, Stock Item Dimensions: 25” x 9.75” x 19” Item #: MCE-9174 Item Name: CE Rolling Cooler Details: $39.99 per unit, 1 unit per pack, Stock Item Dimensions: 23” x 13” x 13.5” Holds 24 bottles Item #: MCE-620

  48. Merchandising/Display Enhancers All artwork shown is not final. Item Name: Corona Extra Push Cart Display Details:$125.00 each. Stock Item. Item # MCE-9172 Item Name: CE/CL Dual Branded Keg Barrel w/Liner Details: $139.99 each Item # MCE-643

  49. Merchandising/Display Enhancers All artwork shown is not final. Item Name: CE/CL Dual Branded Adjustable Catamaran 12 Pack DisplayDetails: $129.99 each. Stock Item. This eye catching Catamaran display is adjustable to fit your available space. Holds 30 to 72 cases. Item # MCE-9166

  50. Merchandising/Display Enhancers • Contact Omnisource Marketing to place your orders for all purchase items listed on the following 2 slides: • Phone: (800) 536-1235 • Online: http:/www.BeachBrew.com • The Promotion Preview will be posted on Marketing on Demand. • Select: Retail Promotions/2011 Retail Promotion Previews/Modelo Brands/Trimester II

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