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Crown Imports IRI Geography Update Process. Last Modified 6/21/11. Rules. Updates to IRI geographies* will be made only once a quarter. When a request is made, it will be held until the next quarterly update. The budget must remain “neutral”.
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Crown ImportsIRI Geography Update Process Last Modified 6/21/11
Rules • Updates to IRI geographies* will be made only once a quarter. • When a request is made, it will be held until the next quarterly update. • The budget must remain “neutral”. • All new geography additions must be accompanied by potential swaps or deletions identified by the requester. • Rationale must be provided for each new geography as well as for each deletion. • A new geography request form will be provided. * “Geographies” refers to any RMA, C-RMA, State or Market
Rules, cont’d… • Geography changes must be approved by Sales Operations, BU Chain Directors, and NA Channel VPs. • Due to our contract with Constellation, certain geographies cannot be deleted, including: • All Kroger RMAs and C-RMAs • All Safeway RMAs and C-RMAs • All SuperValu RMAs and C-RMAs • Certain States / Markets • Liquor RMAs
How to Request a New Geography • All requests for geography changes must come from BU Chain Directors or National Accounts Channel VPs. • Any requests for multiple new geographies must be prioritized in order of importance. • An explanation / business case for each new geography is required. • Potential “swaps” or “deletions” must be identified. All requests must be made using the Geography Request form.
Resources • The following resources can be found on the S:\ drive: • A list of current IRI geographies purchased by Crown. • A list of all IRI geographies available for purchase. • This document • The New Geography Request form • Requests for new geographies should be sent to: Amanda Wagner and Chris Diers S:\All Crown Business Units\Crown Sales All\IRI Geographies