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youtube/watch?v=ugTeOz7rsgE

http://www.youtube.com/watch?v=ugTeOz7rsgE. Shock Value. Effectiveness for Raising Awareness. By Malinda DenBok. Too much?. PSA,Young & Rubicam in Germany. Too much?. Ads of the World. Too much?. Too much?. Fabutan on Facebook. Who gets to decide?.

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youtube/watch?v=ugTeOz7rsgE

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  1. http://www.youtube.com/watch?v=ugTeOz7rsgE

  2. Shock Value Effectiveness for Raising Awareness By Malinda DenBok

  3. Too much? PSA,Young & Rubicam in Germany

  4. Too much?

  5. Ads of the World Too much?

  6. Too much?

  7. Fabutan on Facebook

  8. Who gets to decide? • "Who should I listen to - the health minister or a private justice corporation? “– Mr. Toscani

  9. Men and Women

  10. Effective for University Students • “Our findings suggest that shocking content in an advertisement significantly increases attention, benefits memory, and positively influences behaviour among a group of university students” - Journal of Advertising Research, after showing AIDS/HIV Prevention ads

  11. People don’t want to be scared • "Following intense research, we found that people now want help, support and advice in changing their behaviour: they want to do what's best for their children, rather than be scared into doing so" - Sian Jarvis, Department of Health's in the UK

  12. Pros vs. Cons

  13. Is Shock Valuable for us? Know your Audience

  14. Sources http://osocio.org/ http://www.healthzone.ca/health/yourhealth/men'shealth/article/859631--facebook-pulls-plug-on-threatening-testicular-cancer-ad http://www.adstandards.com/en/ASCLibrary/ASCLibrary.aspx http://www.mediacurves.com/Advertising/J7569-ShockAd/Index.cfm http://www.youtube.com/watch?v=ugTeOz7rsgE http://news.bbc.co.uk/2/hi/europe/7053725.stm DARREN W.  DAHL , KRISTINA D.  FRANKENBERGER  and RAJESH V.  MANCHANDA .”Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students” Journal of Advertising Research (2003), 43: 268-280 Cambridge University Press http://www.brandchannel.com/features_effect.asp?pf_id=84

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