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Marketing for Clubs: ClubsOnline , Club Websites Social Media

Marketing for Clubs: ClubsOnline , Club Websites Social Media. Free Websites for Clubs. You can customise your website with your club colours and logo. Using simple tools you can help share you website in FaceBook , Google, Bing and digg .

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Marketing for Clubs: ClubsOnline , Club Websites Social Media

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  1. Marketing for Clubs: ClubsOnline,Club WebsitesSocial Media

  2. Free Websites for Clubs • You can customise your website with your club colours and logo. • Using simple tools you can help share you website in FaceBook, Google, Bing and digg. • Create a mailing list to email your members regularly. • Create password protected pages for your members. • Plenty of add-ons: Photo gallery, Contact Us form, Payments and Registrations and more

  3. Social Media Platforms Explained The world’s most popular social utility. Connects you with the people around you. Provides a platform to inform and involve your friends/fans in social conversation. A real-time information network that connects you to the latest information about what you find interesting. Allows users to find the public streams they find most compelling and follow the conversations.

  4. Facebook Use in Australia Australia 10 065 360 Facebook users (and counting) 47.34% coverage of the population Perth/WA 880,240 Facebook users (and counting) 38.33% coverage of the population

  5. How Social Media Can Benefit Clubs • Club/team announcements • Create direct channel to fans (outside of traditional media) • Crisis management • Leverage additional value of sponsorship deals through social media • Cross-promotions across social media channels • Promotion Pushes • Selling unsold tickets • DVD release sales • Official kit sales • Club shop sales • Develop & improve club/fan relationships • Build local, national and international fan relationships • Increase club allegiance Direct Sales Relationship Building Public Relations Affiliate Marketing Source: www.rubberrepublic.com

  6. Getting Started (or how to easily implement a Social Media program without spending a lot of time and effort)

  7. Tips and Tricks • Show that you’re human • Post pictures and video • Ask questions and involve fans • Plan your posting frequency and timing • Diversify your content • Share the load Source: mashable.com

  8. Tips and Tricks • Follow people with a similar interest • Get into the conversation • Don’t spam • Update daily • Ask your followers to “live tweet” • Integrate Twitter with other social media Source: twitip.com

  9. Case Study – Bassendean Amateur FC

  10. Best Practices/GovernanceDon’t Do not link to or publish personal attacks, or discriminatory, illegal, abusive, threatening, obscene or offensive material Do not post material that infringes upon intellectual property rights of others Do not use online communications to express your own political views Do not publish any material that may be detrimental to the reputation of the club Do not promote commercial interests for your own gain

  11. Best Practice/GovernanceDo Monitor and administer your channel to ensure others aren’t posting content that is inappropriate Be upfront about who you represent Be factual about information you present. Ensure you are well informed before disclosing information Ask permission before identifying other people, including members or staff Be aware that any opinions or information that you publish may be used by the media If you quote other people, or another source of information, ensure you credit them by using a link, or quotation marks All public representations using social media should be approved

  12. Q&A Time Resources for Social Media http://www.facebook.com/facebook#!/facebook www.mashable.com www.twitips.com www.playbytherules.org.au Contact me: katherine.burnett@dsr.wa.gov.au (08) 9492 9814

  13. Thank you! Katherine Burnett Project Officer – Communication and Technology

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