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Daniel Brockman Erin Durlesser Jessica Perez

Daniel Brockman Erin Durlesser Jessica Perez. Spring 2010. Objectives. Take the work of an artist, and find profitable ways to grow her business and personal income.  Identify potential distribution channels Recommend product extensions, updated assortment and pricing options 

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Daniel Brockman Erin Durlesser Jessica Perez

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  1. Daniel Brockman Erin Durlesser Jessica Perez Spring 2010

  2. Objectives Take the work of an artist, and find profitable ways to grow her business and personal income.  Identify potential distribution channels Recommend product extensions, updated assortment and pricing options  Evaluate revenue and profitability scenarios

  3. Overview of a Microbusiness Ema is an artist Her medium: Handbags She prints unique images on fabric Assembles collages of the images Collage forms the surface of the bag Each bag is original, one-of-a-kind, unique Ema loves her work

  4. Estimate of Current Business Quantities: Produces one or 2 bags over a period of 3 or 4 days Distribution: Personal website, art galleries and events Costs: Nearly match revenues. Insignificant profit. Price: Up to approximately USD 500 per handbag 2009 Estimates (no reliable records)Units 35 bagsRevenues USD 15,000Costs USD 12,000Profit USD 3,000

  5. Current Customer Profile

  6. Conduct Broad Market Handbag Survey • Consider Potential Distribution Channels • Produce New Channel Profiles • Assess inventory levels/assortment within new distribution channels Market Research Marc by Marc Jacobs, I Heart Miss Marc Tee , 98.00 USD MARC by Marc Jacobs Miss Marc Mabel Tote, $188.00 USD MARC by Marc Jacobs Miss Marc Shopper, $148.00 USD Carlos Falchi Hand-Painted Python Clutch $965.00 USD

  7. Trend Retailers Potential Distribution Channels Department Stores Museum Stores Online Retailers Luxury Retailers High-End Department Stores

  8. New Channel Profile Museum Stores

  9. Trend Retailer; i.e Urban Outfitters New Channel Profile

  10. New Distribution Channels

  11. New Product Offering

  12. Financial Analysis

  13. Pricing Structure

  14. Pricing Structure

  15. Profit Estimates

  16. Profit Estimates

  17. Recommendation

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