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Africa In American Media:

Africa In American Media:. A Content Analysis of Newsweek Magazine’s Portrayal of Africa, 1988-2006 By: Stella Maris Kunihira. Thesis/Purpose.

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Africa In American Media:

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  1. Africa In American Media: A Content Analysis of Newsweek Magazine’s Portrayal of Africa, 1988-2006 By: Stella Maris Kunihira

  2. Thesis/Purpose • Owing to the misconceptions and misrepresentations of Africa in the international media, this paper analyzes American media coverage of Africa by examining the amount and type of coverage given to African news.

  3. Size Nations Population Language Religion Culture Economy Brief Overview: Africa http://images.google.com/images http://images.google.com/images

  4. Previous Literature • Media’s selection of Africa’s Images • Michira (2002); Hamilton (1998) • Misconceptions and Overgeneralization • Walker & Rasamimanana (1993) • Effects and Impact of Images on African and American people • Ken-Foxworth( 1985); al-Kaleem (2001); • Saint (1997); Dagne (2006)

  5. Previous Literature • Sources of Information • Wallace (1995); Allimadi (2005); Allen (1995) • What is always left out: Africa’s contributions and achievements - Olujobi (2005); O’Meara (1995)

  6. Functional Theory • Emile Durkheim (1858): society as a living organism • Robert Merton (1910): Manifestand latent functionalism

  7. Methods • Content Analysis • Data of analysis of Newsweek Magazine, 1988-2006 • Random sample of 30 articles from 215 articles generated from EBSCOhost search • Coding: to identify misconceptions and misrepresentations and how the readers are mis (informed) by the content.

  8. Findings • 24 articles on Africa and 6 others on non-African news • Themes on Africa were divided into two categories • Category 1: Crisis (N=14) • Category 2: Non-Crisis (N=10) • Category 3: other (N=6)

  9. Table 1: Crisis and Non-Crisis Themes Regarding African Nations Found in Newsweek Magazine, 1988 – 2006 (N=30) Crisis Themes f (/%) Non-Crisis f (%) Other f (%) Ethnic conflict 4 (28%) Humanitarian assistance 5 (50%) Terrorism 2 (33%) Disease 3 (21%) Women’s empowerment 2 (20%) AIDS 2 (33%) War/foreign military involvement 2 (14%)  Political achievement 1 (10%) Natural disaster 1 (17%) Apartheid 1 (7%)  Religion 1 (10%) Atomic bomb 1 (17%) Terrorism 1 (7%)  Wildlife 1 (10%) OTHERWildlife, Poverty, Female circumcision 3 (21%) Total 14 (47%) 10 (33%) 6 (20%) Findings

  10. Discussion • Unequal representation of news coverage • Persistence of stereotypical images • Little attention to African achievements strong relationship between catastrophic events and humanitarian assistance

  11. Questions

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