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Media III

Media III. 5/3/2012. Clearly Communicated Learning Objectives in Written Form. Upon completion of this course, students will be able to: discuss and critically analyze political events in the United States government

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Media III

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  1. Media III 5/3/2012

  2. Clearly Communicated Learning Objectives in Written Form • Upon completion of this course, students will be able to: • discuss and critically analyze political events in the United States government • students will be able to identify and explain the role of  informal institutions and their effect on policy. 

  3. Office Hours and Readings • Pages 130-151 • Office Hours • Today 11-2

  4. The Media and Politics III

  5. Political Advertising

  6. Biographical Ads • Inform us about the Candidate • Very important early in the campaign

  7. Issue Ads • Focus on a specific issue or a policy area • Associate yourself with favorable policies • Do not mention issue weakness

  8. Attack Ads • The Norm Rather than the Exception • The Mother of all Attack Ads

  9. The Effect of Attack ads on voters • Some voters become disenchanted and disaffected • Your Base Loves them!

  10. How Effective are these • If they didn’t work, candidates wouldn’t run them • The Lessons of 1988 • The Revolving Door • Willie Horton

  11. Why They Work and Who uses them more • We don’t trust politicians • They are more memorable and informative • Challengers and vulnerable incumbents use them

  12. Do Not Give your Opponent Ammo • Never go to a Playboy Party • Don’t Drive a Tank with a big helmet • Gee, thanks a lot IKE • The Defining Sound bite of 2008

  13. How To Deal with them • Defend the Charges • Kerry Flip-Flopping on the issues • The Kerry  Rebuttal • Counterattack on the same issue or up the ante- The Puppy Ad • Attack the Credibility of your opponent

  14. How not to deal with them • Do Nothing • The Initial Ad • Swiftboats • Kerry’s rebuttal to swiftboats? • If you get Punched in the nose, you must punch back

  15. How the attack can backfire • If you are seen as being too evil

  16. Ads Can Backfire • You do it too late to make a difference • You bring a knife to a gun fight

  17. Media Bias

  18. Media Bias • Everyone Complains about it • Structural Bias • Political Bias

  19. Horse Race Coverage and Bias

  20. Media Coverage in 2008

  21. Where it Comes From • Bias to the Right • Bias to the Left

  22. Corporations tend to be More Conservative

  23. Journalists Tend to be Liberal

  24. Bias in 2008 • 8 of 10 Journalists planned to vote for Obama

  25. The Reality of it all • Anti-Incumbent and Anti President • Bad News is better than Good • You can find it if you look • Media remains a business

  26. Confirmation Bias • We favor information that meets our viewpoint • We do not care if it is true or false • All other information is biased

  27. Where We see the Most Bias • Editorial Pages • Talk Radio • The Internet

  28. To reduce Bias, get your news from more than one source and one medium

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