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The Media III

The Media III. 12/7/2011. Clearly Communicated Learning Objectives in Written Form. Upon completion of this course, students will be able to: discuss and critically analyze political events in the United States government

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The Media III

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  1. The Media III 12/7/2011

  2. Clearly Communicated Learning Objectives in Written Form • Upon completion of this course, students will be able to: • discuss and critically analyze political events in the United States government • students will be able to identify and explain the role of  informal institutions and their effect on policy. 

  3. Office Hours and Readings • Pp 130-151 • Office Hours • Thursday: 9:00-11:30

  4. Attack ads

  5. The Effect of Attack ads on voters • Some voters become disenchanted and disaffected • Your Base Loves them!

  6. How Effective are these • If they didn’t work, candidates wouldn’t run them • The Lessons of 1988 • The Revolving Door • Willie Horton

  7. Why They Work and Who uses them more • We don’t trust politicians • They are more memorable and informative • Challengers and vulnerable incumbents use them

  8. Do Not Give your Opponent Ammo • Never go to a Playboy Party • Don’t Drive a Tank with a big helmet • Gee, thanks a lot IKE • The Defining Sound bite of 2008

  9. How To Deal with them • Defend the Charges • Kerry Flip-Flopping on the issues • The Kerry  Rebuttal • Counterattack on the same issue or up the ante- The Puppy Ad • Attack the Credibility of your opponent

  10. How not to deal with them • Do Nothing • The Initial Ad • Swiftboats • Kerry’s rebuttal to swiftboats? • If you get Punched in the nose, you must punch back

  11. Ads Can Backfire • You do it too late to make a difference • You bring a knife to a gun fight

  12. How the attack can backfire • If you are seen as being too evil

  13. Media Bias

  14. Media Bias • Everyone Complains about it • Structural Bias • Political Bias

  15. Horse Race Coverage and Bias

  16. Media Coverage in 2008

  17. Where it Comes From • Bias to the Right • Bias to the Left

  18. Corporations tend to be More Conservative

  19. Journalists Tend to be Liberal

  20. Bias in 2008 • 8 of 10 Journalists planned to vote for Obama

  21. The Reality of it all • Anti-Incumbent and Anti President • Bad News is better than Good • You can find it if you look • Media remains a business

  22. Confirmation Bias • We favor information that meets our viewpoint • We do not care if it is true or false • All other information is biased

  23. Where We see the Most Bias • Editorial Pages • Talk Radio • The Internet

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