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TOURISM DEVELOPMENT POTENTIAL OF GREATER FRANCISTOWN (OPPORTUNITIES AND STRATEGIES)

TOURISM DEVELOPMENT POTENTIAL OF GREATER FRANCISTOWN (OPPORTUNITIES AND STRATEGIES). Zibanani Hubona 20 th August 2014. PRESENTATION STRUCTURE. ESTABLISHMENT OF BOTSWANA TOURISM ORGANISATION. Established by Act of Parliament of 2004 as Botswana Tourism Board

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TOURISM DEVELOPMENT POTENTIAL OF GREATER FRANCISTOWN (OPPORTUNITIES AND STRATEGIES)

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  1. TOURISM DEVELOPMENT POTENTIAL OF GREATER FRANCISTOWN (OPPORTUNITIES AND STRATEGIES) Zibanani Hubona 20th August 2014

  2. PRESENTATION STRUCTURE

  3. ESTABLISHMENT OF BOTSWANA TOURISM ORGANISATION • Established by Act of Parliament of 2004 as Botswana Tourism Board • Act repealed and replaced in May in 2009 by the Botswana Tourism Organisation Act 2009 • Operations commenced in 2006 • Current staff complement is 92 out of an approved complement of 104 • 7 Satellite Offices, 5 Tourist Information Offices and 3 Overseas Offices (UK & Ireland, USA, Germany - Austria, Switzerland, France and Italy)

  4. BTO OFFICE COVERAGE Maun Selebi Phikwe Kasane Maun Airport Info Kasane Airport Info BTO HEADQUARTERS GABORONE Tsabong F/town GabsMallInfo Palapye Ghanzi Kang Info Letlhakane Info BTO Office Ongoing & Planned Projects

  5. OVERVIEW OF BTO MANDATE • Marketing and Positioning Botswana as a premier tourist destination • Investment Promotion, Product and Geographic Diversification in the Tourism sector • Grading, Classification and Certification of tourism facilities

  6. INVESTMENT OPPORTUNITIES AROUND FRANCISTOWN • Dams Opportunities • Shashe • Ntimbale • Dikgatlhong

  7. OTHER ATTRACTIONS THAT CAN BE DEVELOPED • 1. Francistown Educational Park, Farms 84, Farm 77 • Nyangabwe Hill • Tachila Game Reserve • 4. Development of Tourism Circuits • 5. Other Cultural and Sporting Tourism (e.g. Northern Letlhafula, Domboshaba) • MICE Tourism

  8. CHALLENGES • Funding for infrastructure development • Stakeholder concerted effort • Creativity in Product Development • Private Sector Investment for JVPs to fully commercialize some projects

  9. THANK YOU!!!

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