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Successful Software Promotions

Successful Software Promotions. Nico Westerdale President BitsDuJour Running Software Promotions for 3 Years. Do The Math. The Key to Running a Successful Software Promotion Determine our Per-Unit Cost Look at some Real Sales Data Devise a Strategy Make some Sales!.

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Successful Software Promotions

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  1. Successful Software Promotions • Nico Westerdale • President BitsDuJour • Running Software Promotions for 3 Years

  2. Do The Math • The Key to Running a Successful Software Promotion • Determine our Per-Unit Cost • Look at some Real Sales Data • Devise a Strategy • Make some Sales!

  3. Product Cost Calculator • Determine the Variable Per-Unit Cost Product Price $ Total Hours Per Week on the Business Hours Per Week Supporting the Product Licensing per Product $ Per-Unit Product Cost

  4. Percentage Discount • Total Sales Revenue based on Discount

  5. Comments • Number of Comments in relation to Sales

  6. Day of The Week • Sales data based on repeat promotions

  7. Repeat Promotions • Promoting the same product again

  8. Repeat Promotions Timing • Wait between promotions in months

  9. Extending the Promotion • Creating a Deadline forces a ‘Buy Now’ decision. • Extending the deadline allows you to force the ‘Buy Now’ decision again. • Extending allows you to pick up new customers and persuade unsure customers. • We see 60% Sales in the second 24 Hours.

  10. Easy Purchase • Correct Discount (not Price) • Limited Time • Trust & Transpa-rency Key Points to a Successful Promo • Make it Fun Successful Promotion

  11. Spreading the Word • Email Reminders / Newsletter • Comments / Contact • RSS / Twitter / Facebook / ShareThis • Forums: Deals.Woot / SlickDeals / Industry Specific • DOTD Aggregators: DODTracker • Affiliate Program

  12. How to Promote • Do It Yourself • BitsDuJour • SoftwareDoD • MacZot • MUPromo • MacHeist

  13. More Promotional Ideas And Introducing…

  14. Successful Software Promotions • Presentation Available at: http://articles.SoftwareMarketingResource.com Nico Westerdale

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