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Promotions

Promotions. Form of communication used to inform , persuade , or remind people about a product. Promotional Mix. What is it? Product, Price, Place, Promotion, and People Using one type of promotion The combination of promotions used A new sports drink. Promotional Mix.

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Promotions

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  1. Promotions • Form of communication used to inform, persuade, or remind people about a product

  2. Promotional Mix What is it? • Product, Price, Place, Promotion, and People • Using one type of promotion • The combination of promotions used • A new sports drink

  3. Promotional Mix • Combination of different types of promotions • Push and Pull concept • Push – get retailers to carry product (discounts) • Aimed at retailers • Pull – consumers encourage retailer to carry product through demand (ads) • Aimed at consumers

  4. Purpose of Promotion • Product - convince people to buy products • Features and benefits • Institutional-use to create a favorable image of a business

  5. Forms of Promotion • Personal Selling • Advertising • Sales Promotions • Public Relations - any activity designed to create a favorable image toward a business • Publicity - places positive and newsworthy info about a business

  6. Public Relations • Customer Relations • Customer advisory boards • Customer affairs specialists • Employee Relations • Tuition reimbursement • Newsletters • Recreation programs • Recognition Programs • Community Relations • Special Olympics • Civic organizations (Optimist, Rotary Club, Lions)

  7. News Releases • 5 basic questions answered • Who • What • When • Where • Why

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