Matching Gift Marketing Presentation

1. Jump-start your matching gift marketing. Your nonprofit can modify and share this presentation with colleagues to help plan your matching gift marketing strategy. Matching GiftMarketing Presentation Provided by: Double the Donation http://doublethedonation.com

2. About this presentation Double the Donation, a provider of matching gift tools and services for nonprofits, created this presentation to help nonprofits jump-start their matching gift marketing. How to use this presentation: We encourage you to customize the slides for your own organization. Identify where you’d like to market matching gifts then share the strategies and examples with colleagues. Download additional matching gift and volunteer grant resources at: https://doublethedonation.com/matching-grant-resources/downloads/

3. Determine where you currently promote matching gifts and set goals for modifying marketing materials Evaluation of Current Marketing

4. Incorporate Matching Gifts into your Website’s Navigation Bar Strategy: Providing easy access to matching gift information is the key to increasing fundraising. Allow donors and supporters to access matching gift information from anywhere on your website. Suggested Text: We recommend something straight to the point that is easily understood by your website visitors. For instance either "Double the Donation" or "Matching Gifts". View additional suggestions and examples at: https://doublethedonation.com/marketing-matching-gifts/navigation-bar/

5. Example of a Website Navigation Bar Highlighting Matching Gifts View additional suggestions and examples at: https://doublethedonation.com/marketing-matching-gifts/navigation-bar/

6. Incorporate Matching Gifts into your Ways to Give Page Strategy: Donors come across your "Ways to Give" webpage as they're exploring different ways to support your organization. Make sure you're promoting employee matching gifts on this page. Suggested Text: “You may be able to double your donation to <insert your organization's name>. Many employers offer matching gift programs and will match charitable contributions made by their employees. Gifts from retirees and spouses may also qualify for a match.” View additional suggestions and examples at: https://doublethedonation.com/marketing-matching-gifts/ways-to-give-pages/

7. Example of a Ways to Give Page Highlighting Matching Gifts View additional suggestions and examples at: https://doublethedonation.com/marketing-matching-gifts/ways-to-give-pages/

8. Incorporate Matching Gifts on your Dedicated Match Page Strategy: Give your donors year-round access to the information they need in order to submit matching gift requests. Suggested Format: Option #1: Incorporate Double the Donation’s searchable tool into the page Suggested text: “Search here to see if your employer willdouble your donation!" Option #2: Provide your donors with a list of companies and if possible links to company specific forms and guidelines View additional suggestions and examples at: https://doublethedonation.com/marketing-matching-gifts/ways-to-give-pages/

9. Example of a Dedicated Match Page Highlighting Matching Gifts View additional suggestions and examples at: https://doublethedonation.com/marketing-matching-gifts/dedicated-match-pages/

10. Incorporate Matching Gifts on your Donation Screen Strategy: Donors are most engaged during the donation process. This is an ideal time to prompt them to think about matching gift. Suggested Text: Option #1: Subscribers to Double the Donation can say “Search here to see if your employer offers matching gifts and download your forms, guidelines, and instructions.” Option #2:“Don’t forget to see if your company will match your donation!” View additional suggestions and examples at: https://doublethedonation.com/marketing-matching-gifts/donation-pages/

11. Example of a Donation Page Highlighting Matching Gifts View additional suggestions and examples at: https://doublethedonation.com/marketing-matching-gifts/donation-pages/

12. Incorporate Matching Gifts on your Confirmation Screen Strategy: Supporters who have just donated are clearly passionate about your organization. Highlight how easy it could be for them to double their donation through matching gifts. Suggested Text: “Thank you so much for your generous donation! Did you know that many employers offer matching gifts? Use the search tool below to find out if your employer will double your donation!” View additional suggestions and examples at: https://doublethedonation.com/marketing-matching-gifts/donation-pages/

13. Example of a Confirmation Screen Highlighting Matching Gifts View additional suggestions and examples at: https://doublethedonation.com/marketing-matching-gifts/donation-confirmation-screens/

14. Incorporate Matching Gifts on your Acknowledgements Strategy: An individual who has already donated has demonstrated that they're passionate about your nonprofit. Matching gifts are a great opportunity to show how they can make their donation go even further. Suggested Format: Modify your outreach to really highlight matching gifts. Go with something like “Thanks for donating! Click here to see if your company will match your donation and double your impact!” Download sample acknowledgement letters at: https://doublethedonation.com/marketing-matching-gifts/acknowledgement-letters/

15. Incorporate Matching Gifts into yourSocial Media Marketing Strategy: Social media is a great way to engage with your donors and volunteers. Scheduling messages on a recurring basis is an easy (and free) way to appeal to supporters without asking for an additional donation. Suggested Format: Use graphics on Facebook and make sure to provide alink to additional information. Download sample acknowledgement letters at: https://doublethedonation.com/marketing-matching-gifts/acknowledgement-letters/

16. Examples of Social Media Posts Highlighting Matching Gifts View additional suggestions and examples at: https://doublethedonation.com/marketing-matching-gifts/social-media/

17. Incorporate Matching Gifts into yourEmails and Newsletters Strategy: Emails and newsletters provide a platform for more in-depth appeals. Use these opportunities to show that your organization is focused on maximizing fundraising from every source. Suggested Format: Make sure to provide an overview of matching gifts, share a sample company or two, explain the positive impact that matching gifts have on your nonprofit, and provide links to more information. View additional suggestions and examples at: https://doublethedonation.com/marketing-matching-gifts/emails-and-newsletters/

18. Example of an Email or Newsletter Highlighting Matching Gifts View additional suggestions and examples at: https://doublethedonation.com/marketing-matching-gifts/emails-and-newsletters/

19. Additional MatchingGift Resources List of top matching gift companies: https://doublethedonation.com/matching-gift-information/list-matching-gift-companies Suggested marketing locations, downloadable resources, and examples: https://doublethedonation.com/marketing-matching-gifts/ Pricing for Double the Donation’s services: http://doublethedonation.com/pricing/