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Marketing plan Presentation

Marketing plan Presentation . Situation Analysis. Strengths Has an abundance of information Easy URL Only one in Utah Live help available  Weaknesses Cluttered No flash banners Looks like a pre-organized website English side lacking a lot of work Calendar not up to date

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Marketing plan Presentation

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  1. Marketing plan Presentation

  2. Situation Analysis • Strengths • Has an abundance of information • Easy URL • Only one in Utah • Live help available  • Weaknesses • Cluttered • No flash banners • Looks like a pre-organized website • English side lacking a lot of work • Calendar not up to date • Hard to search through the database of videos

  3. Situation Analysis • Opportunities • Compare and contrast this website to other websites • Play the current video • More advertisements • Needs to be more involved with community • Get more events involved • Threats • Telemundo cutting out the show. • Not keeping up with the website design will make people leave because its unattractive. • Legal Notices putting a hold on show. • Losing the company name.

  4. Strategic Planning • Segmentation 1st & 2nd generation which includes Hispanics ages 25- ∞ • Geographic Utah, Wyoming, and Idaho • Psychographic Latinos that lack knowledge of current day technology • Behavior Working class, handworkers, loyal, family oriented

  5. Strategic Planning • Targeting 1st & 2nd generation Latinos • Differentiation Focused on integrating Latinos into main stream culture. • Positioning Television and Online

  6. Objectives Objectives • Increase traffic • Participate in community events. • Advertise in local newspaper. • Redesign to make it more user friendly • View other similar websites. Compare and contras • Organize website • Create search engine. • Organize articles to Categories. • Decrease Clutter

  7. Objectives • Increase revenue • Attract Anglo companies to the website. • increase Hispanic traffic • show our attractive numbers to these companies for advertisement. • Company give-away

  8. E-Marketing Strategy • E-Marketing Strategy • Product • Information • Price • Free • Place • Utah, Wyoming, Idaho • T.V. • Promotion • Social networks • Advertise on other sites

  9. Budget • Option #1 • 1-2 full time employees for maintenance • $8.00 an hour 40 hours a week Total $2,680.00 • We would also get volunteers to update • Option #2 • Hire student designers • Make it a school project for a class

  10. Implementation Plan

  11. Cluttered Front Page

  12. News page

  13. Video page Search?

  14. Event Page

  15. Employment

  16. Evaluation Plan • Before and after survey’s After Re-design • Focus group • Google analytics 6 Months after • Another Situation Analysis • Look if revenue has increased

  17. Resources • Bowles, Michelle. (2010). online marketing • Franco, Rogelio. "entrelatinos.com." Entre Latinos Ya es Hora. Entre Latinos : Declaración de Privacidad : Términos de Uso, 20 Apr 2010. Web. 20 Apr 2010. <http://www.entrelatinos.com/>. • Futures and Benefits." Doubleclick. Google. Web. <www.doubleclick.com>. • "pew internet." N.p., 04282010. Web. 28 Apr 2010. <www.pewinternet.com>. • Strauss, Jusy, and Raymond Frost. E-Marketing . 5th. Upper Saddle, NJ: Prentice Hall, 2009. Print. • Google Images

  18. Quiz • What’s the websites URL? • Name one problem with the site • Where is our target market?

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