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Toshiro TANAKA (Keio University) Eijiro FUKUI (Keio University)

Analyzing shifts in Japanese media portrayal of the EU from the Constitutional Treaty to the Lisbon Treaty period, highlighting editorials' stances and public interest levels.

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Toshiro TANAKA (Keio University) Eijiro FUKUI (Keio University)

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  1. EU Perceptions in Editorials of Japanese Newspapers: From the Constitutional Treaty to the Lisbon Treaty Toshiro TANAKA (Keio University) Eijiro FUKUI (Keio University) The Second EU Centres World Meeting 11-13 April 2010, at Madrid, Spain

  2. Introduction: Objective of This Presentation http://eusi.jp/content_en/ • Clarify EU perceptions in Japan during the period between the Constitutional Treaty and the Lisbon Treaty. • Public opinion survey in this year: No • Interviews and surveys of elites in this year: No • EU perceptions in Japanese media • Focus on editorials of quality papers in Japan. • Present the change/continuity of EU Perceptions in Japan in the period between both Treaties.

  3. Introduction: Methodology http://eusi.jp/content_en/ • Newspapers: 5 nation-wide newspapers - Nikkei, Yomiuri, Asahi, Mainichi, Sankei • Article: editorials • Reason : clear stance of the EU • Target: Treaty of the EU (Constitutional and Lisbon) • Period: • The Constitutional Treaty (Jun/Oct, 2004) • The Lisbon Treaty I (Oct/Dec, 2007) • The Lisbon Treaty II (Oct/Dec, 2009) • Focus • Title • Main Theme

  4. I. The Constitutional Treaty http://eusi.jp/content_en/ • Period • 18/June/2004: adoption • 29/October/2004: signature • The number of editorials

  5. I. The Constitutional Treaty http://eusi.jp/content_en/ Title

  6. I. The Constitutional Treaty http://eusi.jp/content_en/ • Main Theme • Milestone of European integration • Beyond nation-states • Evaluation • Japanese media was highly interested in the Constitutional Treaty. • All editorials evaluated the Constitution in positive light. • Concerns about the future: Euro-skepticism However, all editorials agreed Europe could solve these problems in the future.

  7. II. The Lisbon Treaty I http://eusi.jp/content_en/ • Period • 19/October/2007: adoption • 13/December/2007: signature • The number of editorials

  8. II. The Lisbon Treaty I http://eusi.jp/content_en/ Title

  9. II. The Lisbon Treaty I http://eusi.jp/content_en/ • Main Theme • The Lisbon Treaty is improvement from the Constitutional Treaty in perspective of the EU mobility (Nikkei). • The importance of the EU • Evaluation • Japanese media: Low interest in the new Treaty and the EU. • However, attitudes were all positive. Nikkei: ‘Increase of EU mobility’ • Concerns about the effect of the new Treaty

  10. III. The Lisbon Treaty II http://eusi.jp/content_en/ • Period • 3/October/2009: Ireland Referendum ‘Yes’ • 1/December/2009: came in force • The number of editorials

  11. III. The Lisbon Treaty II http://eusi.jp/content_en/ ①Title (October 2009)

  12. III. The Lisbon Treaty II http://eusi.jp/content_en/ ②Title (November 2009)

  13. III. The Lisbon Treaty II http://eusi.jp/content_en/ • Main theme • EU as an important player in international relations • EU as a new governance model beyond nation-states • Evaluation: nothing big differences • Strong return of interests in the EU to Japanese media. • ‘EU President’ depends on cases. • Translation may misleads: ’EU President’. Must be ‘President of European Council’ not President of the European Union. • Japan should pay attention to the EU more than before.

  14. Conclusion http://eusi.jp/content_en/ • Interests to the EU • High interests in the Constitutional Treaty (2004) • Low interests in the Lisbon Treaty (2007) • High interests in relaunch of the Lisbon Treaty (2009) • Position of Japanese Newspapers to the EU • Positive constantly, even in 2007. • Pointed out importance of long term perspectives.

  15. Conclusion position positive Constitution & Lisbon II Lisbon I low high interests negative http://eusi.jp/content_en/

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