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Tourism & Visitor Development – Market Smart Techniques

Tourism & Visitor Development – Market Smart Techniques. Southern New England Agritourism Business Conference March 3, 2010 Stu Nunnery, RICAPE. The Site Assessment. Owners/Operators – self and family assessment Goals, Resources, Timeline The Farm Site Key Features/assets Livestock

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Tourism & Visitor Development – Market Smart Techniques

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  1. Tourism & Visitor Development – Market Smart Techniques Southern New England Agritourism Business Conference March 3, 2010 Stu Nunnery, RICAPE

  2. The Site Assessment • Owners/Operators – self and family assessment • Goals, Resources, Timeline • The Farm Site • Key Features/assets • Livestock • Physical plant and facilities • Walkways • Things to see, hear, smell, touch and taste… and experience.

  3. The Site Assessment • Land, landscape and aesthetics/scenery • Wildlife, waterways, conservation areas, wetlands • Amenities – parking, rest rooms, proximity to other attractions, food service, etc. • Operational Seasons • Visitor profile

  4. The Site Assessment • Potential revenue-generating enterprises and activities by season/year round • Potential product line extensions • Pricing strategies and opportunities • Business protocols and strategies • Tourism and visitor development • Marketing planning and strategies • Resources, links and other recommendations

  5. Your Task is to frame, market and sell your farm as an “experience.” • What is that experience? • The farm is a “destination,” an “attraction” – a new place to visit… • The farm is an “environment” – for the senses and the soul… • The farm is a “venue” – for all manner of activities • The farm is a “learning place” for young and old – history culture, technology, physics, biology….…

  6. What do you sell on your farm? • “Memories” (Families, parents…) • Local flavor (Foodies…) • Hospitality and down home friendliness (Older folks and families…) • Personal service (Those who want and expect it…) • History, culture, traditional New England…(Lifelong learners, travelers…) • A special feeling (Everybody!) • Fresh air and scenic wonder (Photographers, artists, walkers…) • Nature and wildlife (Conservationists, students…)

  7. Tourism & Visitor Development – Market Smart Techniques - Panelists • Ginny Koslowski, Greater New Haven CVB • Winter Caplanson, Coventry Farmers’ Market • Sarah Lake, Carol lake Public Relations • Jonathan Lhowe, VisitNewEngland.com • Betty Cordellos, ConneCTions Tours • Sarah Spencer, Old Mystic Village

  8. The Big Finish • Final questions? • Please fill out the evaluation form. • Please join us for networking and “the grape” in the Gouveia Tasting room • See us to: • Join New England FarmWays • Sign up for a Site Assessment • Safe Home and thanks for being with us!

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