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The contract Research and Development (R&D) team of Guires Food Research Lab (FRL) has vast experience designing and developing new food products tailored to the clientu2019s goals. By working directly with Guires expertise, youu2019re assured of getting a dynamic, innovative food product of your specifications.
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THE UK MARKET RETAIL STORE VISIT BY THE FOOD RESEARCH LAB ASDA, MILTON KEYNES, UK. 4TH OCTOBER 2022 01
AGENDA To understand the product availability in the UK Supermarkets, especially at Asda. BACKGROUND Asda is one of the largest UK groceries by market share, with 14.7% in the supermarket sector after Tesco & Sainsbury’s. Asda is seeking to overtake Sainsbury as the UK’s second-largest grocery supermarket. 02
SUPERMARKET SWEEP MARKET SHARE, MAY 2022 SOURCE: KANTAR, 2022 03
GREAT BRITAIN GROCERY MARKET SHARE (12 WEEKS ENDING) 04
Brand Observed Company overview: A baby meal that you could prepare The Heinz by Nature method entails creating food from nature that is nearly handmade. We provide alternatives with acerola cherry and natural, organic components. Simple Methods Great ingredients are the foundation of everything. Freshly picked, carefully packaged, and easily prepared—we wash, chop, heat, and purée. Sounds recognisable? An alternative to handmade food. Strong standards The act of feeding is joyful. The finest experience may be had with the correct cuisine. To ensure that everything is consistent, wholesome, and enjoyable at every stage of growth, our team at Heinz prioritises tastes and texture. Target Product Category : Baby food 05
NUMBER OF PRODUCTS: 9 1. Baby porridge 2. Baby rice with garden veg 3. Creamy fruit & Yogurt porridge 4. Multigrain with cauliflower, broccoli & cheese 5. Cheesy veg With Pasta 6. Oaty banana porridge 7. Peachy Porridge 8. Blueberry porridge 9. Multigrain with carrot, sweetcorn & cheese 06
HEINZ Baby First Steps Baby porridge Easy to digest pre-cooked Creamy Oat Porridge It contains Iron, Calcium, Vitamins A, E, D & B, Zinc & more It is a complete source of essential Vitamins, Minerals & Nutrients Natural flavoured multigrain based Gluten free cereal It does not contain genetically engineered ingredients It has no artificial sweeteners & flavours Nutritional Information Per 100g: Energy: 415 kcal Fat: 10.2g Carbohydrates: 64.4g Fibre: 3.1g Protein: 16.8g Salt: 0.35g Primary ingredient: Oat Flour, Whey Powder (24% from milk), Skimmed Milk Powder, Maltodextrin, Niacin, Riboflavin Fibre: Inulin Allergen: May contain milk Extract: Minerals and vitamins: Vitamin C, Vitamin E, Vitamin B6, Vitamin A, Vitamin D, Vitamin B12, Zinc, Iron Barley Malt Extract Fat: Protein: Whey Powder Flavor: N/A Palm Oil 07
HEINZ Baby First Steps Baby rice with garden veg Easy to digest pre-cooked Baby Rice with Garden Veg The product is a source of Iron, Calcium, Vitamins A, E, D & B, Zinc & more Complete source of essential Vitamins, Minerals & Nutrients Natural flavoured multigrain based Gluten free cereal The product does not contain genetically modified ingredients It does not contain artificial sweeteners & flavours Nutritional Information Per 100g: Energy: 385 kcal Fat: 1.1g Carbohydrates: 84.5g Fibre: 8.0g Protein: 5.3g Salt: 0.28g Primary ingredient: Vegetables, Potato, Sweet corn, Rice Flour, Maltodextrin, Niacin, Riboflavin, Calcium carbonate Fibre: Inulin Allergen: May contain milk Extract: Minerals and vitamins: Vitamin C, VitaminB6, Vitamin A, Vitamin D, VitaminB12 N/A Fat: N/A Protein: Whey Powder Flavor: N/A 08
HEINZ Baby First Steps Creamy fruit & Yogurt porridge Pre-cooked Creamy Fruit & Yoghurt Porridge, Easy to Digest It contains Iron, calcium, vitamins A, E, D, and B, and zinc Complete supply of nutrients, minerals, and vitamins that are essential Natural-flavoured, gluten-free cereal with a multigrain foundation Not made using genetically modified substances It contains no artificial flavours or sweeteners Nutritional Information Per 100g: Energy: 398Kcal Fat: 4.4g Carbohydrates: 74.3g Fibre: 0.9g Protein: 15.0g Salt: 0.35g Primary ingredient: Flour, Whey powder, Yogurt powder, Dried fruit Emulsifier: Minerals and vitamins: Vitamin C, VitaminB6, Vitamin A ,Vitamin D, VitaminB12, Zinc Extract: N/A Fat: N/A Protein: Milk protein Flavor: N/A 09
HEINZ Baby First Steps Multigrain with cauliflower, broccoli & cheese Pre-cooked cauliflower, broccoli, and cheese that is simple to digest Iron, calcium, vitamins A, E, D, B and zinc Complete supply of nutrients, minerals, and vitamins that are required Natural-flavoured, gluten-free cereal with a multigrain foundation Not made using genetically modified substances It has no artificial flavours or sweeteners Nutritional Information Per 100g: Energy:410Kcal Fat: 7.9g Carbohydrates: 69.2g Fibre: 5.3g Protein: 12.9g Salt: 1.0g Primary ingredient: Flour, Milk powder, Cheese, Cauliflower, Minerals and vitamins: Vitamin C, VitaminB6, Vitamin A ,Vitamin D, VitaminB12, Zinc Emulsifier: Fat: Protein: Milk protein Flavor: N/A Palm oil 10
HEINZ Baby First Steps Peachy Porridge Pre-cooked Peachy Porridge that is simple to digest Iron, calcium, vitamins A, E, D, B, and zinc are included. Complete supply of nutrients, minerals, and vitamins that are necessary Natural-flavoured, gluten-free cereal with a multigrain foundation The product is not made using genetically modified substances It has no artificial flavours or sweeteners Nutritional Information Per 100g: Energy: 408Kcal Fat: 7.9g Carbohydrates: 65.1g Fibre: 3.1g Protein: 18.0 g Salt: 0.38g Primary ingredient: Flour, Whey powder, Skimmed milk powder, Riboflavin Extract: Minerals and vitamins: Vitamin C, VitaminB6, Vitamin A, Vitamin D, VitaminB12, Zinc Barley Malt Extract Fat: N/A Flavor: N/A Protein: Milk Protein 11
HEINZ Baby First Steps Blueberry porridge Pre-cooked Blueberry Porridge that is simple to digest Iron, calcium, vitamins A, E, D, B and zinc are included Complete supply of nutrients, minerals, and vitamins that are necessary Natural-flavoured, gluten-free porridge made with many grains Not made using genetically modified substances It does not have artificial flavours or sweeteners Nutritional Information Per 100g: Energy: 410Kcal Fat: 9.2g Carbohydrates: 64.1g Fibre: 4.5g Protein: 15.3g Salt: 0.27g Primary ingredient: Oat Flour, Blueberries, Milk powder, Riboflavin Extract: Minerals and vitamins: Vitamin C, VitaminB6, Vitamin A, Vitamin D, VitaminB12, Zinc Barley Malt Extract Fat: N/A Flavor: N/A Protein: Milk Protein 12
HEINZ Baby First Steps Oaty banana porridge Easy-to-digest precooked oat-and-banana porridge Iron, calcium, vitamins A, E, D, B, and zinc are included Complete supply of nutrients, minerals, and vitamins that are necessary Cereal is made with natural flavours and gluten-free grains and doesn’t include any genetically modified components It contains no artificial flavours or sweeteners Nutritional Information Per 100g: Energy: 402Kcal Fat: 6.0g Carbohydrates: 69.8g Fibre: 3.0g Protein: 15.8g Salt: 0.30g Primary ingredient: Flour, Whey powder, Banana, Skimmed milk powder, Riboflavin Extract: Minerals and vitamins: Vitamin C, VitaminB6, Vitamin A ,Vitamin D, VitaminB12, Zinc, Iron Barley Malt Extract Fat: Flavor: N/A Protein: Milk Protein Palm oil 13
HEINZ Baby First Steps Multigrain with carrot, sweetcorn & cheese Pre-cooked carrot, sweetcorn, and cheese that is simple to digest Iron, calcium, vitamins A, E, D, B and zinc are included Complete supply of nutrients, minerals, and vitamins that are necessary Natural-flavoured, gluten-free cereal with a multigrain foundation It is not made using genetically modified substances It does not have artificial flavours or sweeteners Nutritional Information Per 100g: Energy: 409Kcal Fat:7.9g Carbohydrates: 69.2g Fibre: 5.3g Protein: 12.9g Salt: 1.0g Primary ingredient: Flour, Milk powder, Cheese, Carrot, Sweet corn Extract: Minerals and vitamins: Vitamin C, VitaminB6, Vitamin A ,Vitamin D, VitaminB12, Zinc Yeast Extract Fat: Flavor: N/A Protein: Milk Protein Palm oil 14
HEINZ Baby First Step Cheesy veg With Pasta Easy to digest pre-cooked Cheesy Veg with Pasta Cereal The product has Iron, Calcium, Vitamins A, E, D & B, Zinc & more Complete source of essential Vitamins, Minerals & Nutrients Natural flavoured multigrain based Gluten free cereal It does not contain genetically engineered ingredients It does not have artificial sweeteners & flavours Nutritional Information Per 100g: Energy: 393 kcal Fat: 6.0g Carbohydrates: 67.0g Fibre: 3.5g Protein: 16.0g Salt: 0.98g Primary ingredient: Vegetables, Flour, Skimmed Milk powder, Riboflavin Allergen: N/A Extract: Minerals and vitamins: Vitamin D, VitaminB12, vitamin C, Vitamin E, Zinc, Iron Yeast Extract Fat: N/A Flavor: N/A Protein: N/A 15
Our team of experts in the Food Research Lab offer food product development services. We carefully select ingredients to create novel food products. The list of products we have developed so far is expansive- ranging from ready-to-eat, ready-to-cook, vegan and organic food products. We have also developed millet-based food products that can be cooked by boiling with water/milk, known as hot cereals suitable for infants. 16
Contact Us UNITED KINGDOM +44- 161 818 4656 INDIA +91 9566299022 EMAIL info@foodresearchlab.com WEBSITE www.foodresearchlab.com 17