Customer Portal Beta for May ‘08

1. Customer Portal Betafor May ‘08 Sandra Tung Product Marketing

2. Four Core Product Pillars eService Leadership Maintain leadership through continuous investment and innovation • Multi-Channel Contact Center • Comprehensive solution for the contact center • Address all channels used by the consumer • RightNow Technology Ecosystem • Simple environment for enhancing RightNow with add’l capabilities • Easy access to dev’t environment for integration and testing • Consumer-Centric CRM • Consumer empowerment and personalization • Support for Sales and marketing business processes

3. The Online Consumer Experience • tap these new online resources and media… • wrap it into an overall brand experience, and… • adapt quickly to rapidly-evolving consumer expectations • The service experience is an embedded element of the buying (and staying) decisions of today’s consumers • Organizations are keen to infuse the service experience into their overall brand • Consumer expectations are fluid – organizations need flexibility to adapt • Consumers increasingly interact through digital mediums – video, wikis, podcasts, mobile, etc… • They increasingly rely on and trust other consumers • To deliver a differentiated online customer experience, organizations must be able to:

4. How Today’s Consumers Learn About Your Products and Services Traditionally: Corporate website, official FAQs, traditional media Today: + Video: Research: Recommendations: Discussion Forums: Locating:

5. Whom Do Today’s Consumers Trust? Percent who trust each source Source: Nielsen, Oct., 2007

6. RightNow Customer PortalLeverage the Power of the Community • Easily layer in brand elements to your support site • Flexibly add in (mash-up) Web 2.0 information resources your customers use and need to make informed decisions Out-of-the-box best practices for online customer self-service

7. Customer Portal - Personas Served • Manager • Developer • Designer *Typically on a Macintosh • Content • Toolset • Java—Eclipse • C#—Visual Studio • Text Editor • Dreamweaver • Toolset • Flash • Photoshop • Dreamweaver • Toolset • MS Word • Text Editor • CMS/Custom CMS • RN Answer Console Toolset MS Word Dreamweaver

8. RightNow Customer Portal Elements • Customer Portal • Out-of-the-box RN web self-service page template • Best practice generic page navigation and elements • Based upon the look/feel of the November ’07 end user page set • Customer Portal Studio • Framework • Widget Library • Sample Code • Documentation • Dreamweaver Extension* • Portal Deployment Management • Extended RN Developer Community • Provides access to the CPS Framework • Allows developers to share best practices information • Professional Services • Implementation • Training • Industry Standard 3rd Party Tools/Protocols • WebDAV • Dreamweaver* *Customers may opt to purchase Dreamweaver from Adobe/other sources to leverage the Dreamweaver extension.

9. Customer Portal Screen Flow Demo

10. Customer Portal Page Set Widget Widget Widget Widget Builds upon the Web Self-service UI introduced in November ’07 New usability enhancements UI widget and template components make it easy to modify

11. Customer Portal Page Set /2 Search phrase being typed Text being highlighted • Dynamic, interactive functionality leveraging rich internet application (Ajax) technology: Example 1: ‘phone’ is highlighted as a search term as the user types without having to perform a search first

12. Customer Portal Page Set /3 Dragging your cursor over the new answer feedback widget dynamically updates your ranking. • Example 2: Dragging your cursor over the new answer feedback widget dynamically updates your ranking.

13. Customer Portal Page Set /5 • New dialog page behavior: • Instead of opening new browser windows, the page is opened inline. • Look and feel is much cleaner due to better use of dialog real-estate.

14. The Customer Portal Studio • What is the Customer Portal Studio? • A set of tools and technologies that enable you to modify the out of the box page set or build entirely custom experiences on the web. • What tools are available for use within the Customer Portal Studio? • WebDAV access to RightNow servers • WebDAV is a file transfer protocol similar to FTP • Extensions to the Adobe Dreamweaver • Widget library pages that document standard and custom widgets • Development UI sandbox capabilities and site deployment tools

15. The Customer Portal Studio/2 WebDAV view of server files RightNow toolbars and menus Properties viewer that can expose Widget properties • Dreamweaver extension expands functionality in the Adobe product – allowing you to design and build content for a RightNow server, log into that server from Dreamweaver, and working directly with RightNow pages

16. The Customer Portal Studio /3 • Through Dreamweaver: • Designers can utilize high fidelity design mode visualizations of their pages • Developers can use code mode – which for the pages at least, is largely XML. • Separation of presentation, business logic, and data layer coding within the widget makes it easier for developers to understand page structure and rapidly consume and extend the widget framework

17. The Customer Portal Studio /4 Changing page content is as easy as placement of a widget on a page. Customers are not constrained to the out- of-the-box pages – they can build entirely new pages and functionality very easily.

18. The Customer Portal Studio /5 A brand new template being built for our pages A custom flash widget being embedded on the page Flash widget rendered in browser • Page look-and-feel can be updated in seconds by applying new templates. • Layout, color, font, etc. • Custom widgets can be quickly dropped on the page. • Flash files, Google Maps, movies, etc. can be previewed in a browser (not rendered in Dreamweaver)

19. How Do Customers Participate? • Easy – just create an 8.5 upgrade site. • The Customer portal Dreamweaver extension and toolset are available from there. • Caveat– they cannot *deploy* the pages without approval • The approval process will be managed through the incident channel • Each request to deploy to production needs to be approved by Hosting/Dev so that they can first evaluate the impact on our Hosting pods • The ability to promote to production, when granted, will not be available until the end of June, as we are waiting for Hosting changes to support the compliance process for the new price model

20. Training – Customer Portal Designer and Developer Courses • Regional Workshops • Designer Course • Intended audience would be those who have experience in design of web site and appropriate applications; in charge of look and feel of web site • Developer Course • Intended audience would be developers who create/customize components of the end user pages at developer level • Workshop dates scheduled for Bozeman: • First Series: Designer Course: June 23 – 25; Developer Course: June 26 -27 • Second Series: Designer Course: July 28 – 30; Developer Course: July 31 – Aug 1

21. August ’08 Overview Andrew Hull Director of Product Marketing

22. RightNow August ‘08 Release Theme: TBD Services & Training Products • Customer Portal GA • Co-browse for chat and phone • RN Chat: • Proactive chat • Send HTML/XML w/in chat • response • Chat return to queue • Guided assistance (for agent) • Integration • - .NET Add-in Framework • - C++ Data Integ. Library • Feedback improvements • Campaign Designer usability improvements • MSI installer improvements • Product Registration Building Block • User Conference Workshops (Internal) • - Live Chat, Analytics, & • Customer Portal Designer

23. RightNow Co-browse Description A consumer may grant an agent permission to share the consumer’s desktop during a chat or phone interaction Agents may see and navigate the consumer’s desktop/browser together Permissions limit agent’s control of the consumer’s desktop Two levels of desktop control configurations Easy to implement Seamlessly manage multiple browsers (IE, Firefox, Safari) Deals gracefully with web 2.0 technologies (i.e. Flash) Benefits Reduced cart abandonment rates in e-commerce scenarios Improved e-service assistance and customer experience with complex product/service support scenarios Improved customer experience during contact center phone interactions Offer ability to extend phone interaction to web or desktop assistance

24. RightNow Co-browse • One click needed for agent to start the co-browse session with consumer

25. RightNow Co-browse • Quick response times • Secure – works with existing firewalls • Easily deployed • Tightly integrated within the agent desktop

26. RightNow Chat (formerly Live) Proactive chat Customer Portal widget Designer/developer may configure the chat widget to offer a chat request based upon some pre-defined consumer actions or contact profile information Send HTML/XML within chat response Agent may send “raw” HTML/XML text within a chat response and it will be intact when the consumer sees it so they may copy/paste it into another application Chat return to queue Agent profile setting – disabled or manual/automatic preference Agent may elect to have RN automatically send chat request back to queue when there is no response from agent within a specified time period or the agent manually declines the chat request

27. Pro-Active Chat Description An additional Customer Portal Pro-Active Chat Widget for the RN hosted support portal pages. This widget will present a chat invitation to a consumer when: Consumer has been on the site for a configurable period of time OR Consumer has navigated through a configurable number of CP pages OR A set of consumer profile characteristic applies (SLA=Gold for example) AND a determination has been made that an agent is available on a configurable chat queue A consumer who has rejected a chat request will no longer get re-invited to a chat for the remainder of their session as long as they have cookies enabled Pro-active chat widget is part of CP widget framework that comprises a RightNow hosted portal page.

28. Pro-Active Chat Benefits Allows our customers to add pro-active chat to consumer support portal pages Improves self-service success and reduces live escalations Improves customer experience by: Allowing consumers to opt-in to agent assistance for service scenarios Only presenting chat option when agent is available

29. Guided assistance (for agents) Description Guided assistance in the RightNow OnDemand Desktop provides a highly effective way for agents to troubleshoot customer questions and issues Knowledgebase administrators can create decision trees that walk an agent through a series of questions – including branching logic – to reach an appropriate answer. Answer searches will return both answers as well as decision trees Customer responses to questions are stored on the incident record for review

30. Guided assistance on incident

31. Guided Assistance Designer New designer enables quick creation of decision trees Questions and response options are easily added by right clicking Images and HTML can be added to questions Branching logic is easily added by right clicking a node Once the agent reaches the end of a branch, multiple answers can be applied Whole trees or branches can be reused and copied into other trees Preview enables designers to walk through the agent experience

32. Guided assistance (for agents) Benefits Consistent handling of complex customer issues regardless of agent experience Improved resolution times by guiding the agent to the right answer – the first time More likely that complex issues can be resolved by a single agent without needing to escalate to other agents Improved customer experience: faster resolution, fewer transfers

33. Integration - .NET Add-In Framework Description • Enables customers and partners to add custom .NET components to the RightNow OnDemand desktop. • Components may be added as a new navigation item in the nav bar that will invoke custom UI as well as interact with external systems • From a user standpoint, it will be nearly impossible to tell what is an add-in and what is native to the desktop • All client distribution of the add-in code will be handled automatically through the one-click installer. Benefits • Provides partners with a way to package and deliver custom functionality that can be easily added to any implementation • RightNow Professional Services will also be able to leverage the add-in framework as a way to package and deliver customizations • Since the add-ins are separate from RightNow code, there are no upgrade issues (Pro-services customizations don’t upgrade today).

34. Integration – C++ Data Integration Library Description The C++ data integration libraries provide a way to integrate to the RightNow database via C++ code Benefits Partners who develop applications using C++ will be able to write integrations leveraging these libraries The Informatica Connector (scheduled for November ‘08) will leverage the C++ libraries

35. Feedback Improvements - Feedback Survey by Proxy The ability for an agent to take a survey on behalf of a contact within their OnDemand Desktop workspace Benefits: Allows an agent to call a list of contacts, ask questions from a survey and fill in the answers on behalf of the customer. Allows the ability for a company to enter the answers to a written survey on behalf of a customer to have all reporting in one system.

36. Feedback Improvements - Dynamic Survey Content Greater survey personalization through dynamic content enabled by javascript in source mode Example: Make the second question or form field on the page change based upon the answer to the first question.

37. Feedback Improvements - Usability Ability to group select multiple questions and move to new page Ability to preview questions from question designer

38. Campaign Designer Usability Improvements Description UI update of our campaign designer based upon the new windows workflow foundation to improve usability. Includes: Office fluent UI, extensive use of context sensitive ribbon tabs Multi-select of elements Copy/paste elements Snap to grid Configurable label position In place label editing Undo / Redo Smart connectors Benefits Improved usability and functionality Foundation to build additional capabilities

39. Campaign Designer usability improvements New ability to copy and paste and multi-select elements.

40. Campaign Designer usability improvements New size and label position in ribbon for all elements of a campaign.

41. Installation Improvements Description MSI Installer Improvements Simplified self-service deployments Automatically force Service Pack opt-out if MSI is used Publish required site dependent installation parameters on the about page (CGI URL, DBname) Simplified V8 to V8 upgrades with MSI client The launcher decides which version of the code to be run at each login time (cutover becomes transparent) Resolution of install errors due to customers’ network security New site validation method eliminates potential for errors due to network security settings (ICMP is no longer used)

42. Packaged Services: Product Registration Building Block Description Expand and enhance relationships with customers through the product registration module Allow customers to register new purchased products and view/edit existing products through an easy-to-use interface Create targeted purchase experience and product usage surveys to send upon registration of a product by a customer Leverage your customer’s preferences and feedback for focused and proactive communications – ensure a continuous and profitable relationship Supporting data regarding purchased products will be stored within the RightNow database Name, email, address, products, purchased dates, serial numbers, language preferences, service plan details, and opt-in information plus any additional customer-specific custom fields Marketing can take advantage of understanding customer’s buying habits Adds to the “holistic” view of the customer - agents can easily see customer’s purchased products (in addition to support incidents, marketing campaigns, and feedback received) and offer more personalized assistance This module can be easily bolted on to either an existing or a new implementation and is not a “customization”