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The Creative Industries: Trends, Fusion and Personal R eflections London Knowledge Lab. Dr Kion Ahadi, Head of R&E. The Importance of the Creative and Cultural I ndustries . 2.55m employed £71.4bn contribution to UK Economy 9 % of total workforce; 5 % of exports
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The Creative Industries: Trends, Fusion and Personal Reflections London Knowledge Lab Dr Kion Ahadi, Head of R&E
The Importance of the Creative and Cultural Industries • 2.55m employed • £71.4bn contribution to UK Economy • 9% of total workforce; 5% of exports • Resilient GVA growth 2009-12: Film (20%); Publishing (7%) and F&T (2%)
Definition of Fusion • The emerging mix of elements of creativity and art, STEM and data, and the resulting need for new models of enterprise and entrepreneurship.
Fusion: Four Dimensions? • Fusing key expertise, knowledge and experience in individuals • Fusing industry and higher education together • Fusing different parts of the creative industries together • Creating fusion management skills
Brighton Fuse: Research • The findings identify a new category of business, referred to as ‘superfused’. • These companies show double-digit rates of growth in turnover and employment, despite the recession. • Superfused companies in the sample grew by 21%compared to 7%for unfused businesses.
Personal Reflections: Hegelian dialectics • Quantitative vs. Qualitative • Science vs. Spirituality • Academic vs. Vocational • Business vs. Creative