Communications Enabled Applications – An Evolution to the Next Value Plane?

2. Communications Enabled Applications – An Evolution to the Next Value Plane? Peter Carbone Vice President, SOA, Office of the CTO OASIS Symposium - Open Standards 2008 April 29, 2008

3. A Changing Industry LandscapeDisruptions & Transformations 2008-2013 1996-2000 2001-2007 1990-1995 On-Demand PervasiveBroadband Network Build-out Intelligence & Mobility Industry Focus/Era Connectivity Facilities centric Information centric Information Interaction Nodal/Product System/Service New Players, Business Models and Values 3

4. New EraServices -> Experience Virtual Worlds Online Gaming Social Networking SecondLife World of Warcraft Facebook Reunion.com Warhammer Habbo Hotel MySpace.com EverQuest Webkins Cyworld.com Ultima Gaia It’s About Networking… Not Networks Bridging Real and Virtual Worlds Rapid evolution, competition and innovation

5. Competing Business InterestsA challenge for standards development • Service Provider - Portal • Verisign • Google • Yahoo • Pure Play – Application • SAP • Oracle SecondLife Facebook World of Warcraft Cyworld.com Reunion.com Warhammer Habbo Hotel MySpace.com Webkins EverQuest Gaia Ultima • Device/Consumer • Electronics • RIM, Nokia • Apple • Nintendo, Sony • S/W Infrastructure/ Solutions • IBM • Microsoft • Nortel Network Infrastructure - Solutions Alcatel-Lucent Cisco Ericsson Nokia Nortel

6. VoIP IP Telephony Unified Communications (SIP) Communications Enabled Applications Network Consolidation Multimedia Applications Consistent Experience User Initiated Event Initiated Anywhere Anytime Any Device TCO & Virtualization Person/Group Productivity Simplicity & Effectiveness Business Productivity Evolution of CommunicationFrom infrastructure to application Business Optimized Communications Business Application Convergence Network Convergence Communications Convergence Converged Data Network Business Optimized Network Value

7. Service as a vertical slice Specialist programmers Tightly-coupled, embedded environment Development time measured in months consumer Evolution of the Communications Service subscriber Orchestration of higher level service Layers Some Form of Layered Architecture Layers Lower Level Services Service 1 • Service as a orchestration of component services • IT programmers • Loosely-coupled, orchestration environment • Development time measured in days or hours

8. The Next Value Plane Communications Enablement Customer Service • Communications Enabled Application • Integrated set of IT and Communications technology components • Provides communications capability to an IT application • Reliant upon communications technology to accomplish objectives Quality Healthcare Customer Satisfaction Safety and Security

9. Presence CallHistory Location Subscriber Profile Click-to- Call Conf-erencing Text-Chat Video Voice Sharing Web Comms Billing Communications + ITGreater than the Sum of the Parts Communications Building Blocks IT Applications Purchasing E-Mail Fulfillment Imaging OrderEntry SAP Healthcare Energy Mgmt Any Vertical This is where it gets interesting

10. Vulnerable Worker Web 2.0 “Mashup”: Vulnerable Worker • With Vulnerable Worker, I can: • As the worker, securely record my entry & exit into client meetings • As the operator, view the live location/meeting status of my vulnerable worker team, click to call them on demand • Define automated actions – reminder, first alert, … emergency Network • Location • From address/# • From connection • Communication • Rich presence • IM • Click 2 Call ip2location Service Provider GPS Meeting Manager • Calendar • Plan of day • Operator view • Administration • Browser Based • Configure alerts/alarms • Map • By latitude / longitude • Geocoding Hosted GoogleEarth Rules

12. Context situational response Environment Context Network Info – ie. location, presence, identity Policy Permissions The Next Value Plane Example: Team Formation Ad Hoc/Best Effort Precision/just in time Static – Pre-defined Dynamic/Engaging Intelligent Decision Making Interaction - negotiation tools, assets Orchestration via CEA/Web Services Team Time Tools  Place Efficiency Safety Survival

13. Some of The Key Challenges • ‘Re-Package’ the network assets • Telecom in the flow • Resolve technical challenges • Normalization of telecom as foundational building block • Deliver robust, scalable, and time-sensitive services in a SOA environment • Bring this new CEA capability to customers All opportunities for leadership

14. Service Z Orchestration Service X Service Y Technical Challenges Data privacy, confidentiality and integrity • Services X and Y may conform to different data privacy and integrity rules • Expectation is that something other than lowest common denominator will be deliverable (predictable and configurable) Failure • All services will fail • Failure models of the Services X and Y must be advertised to properly provide a failure model of the Service Z • MCeTECH 2008: Nortel proposes a foundation for failure ontology Availability and Reliability • Availability- is the system there? • Reliability - does the system give the right answer? • In the past, the emphasis placed on each differed for communication and IT – worlds are not converging • Requires runtime governance models

15. Technical Challenges Behaviour OASIS Telecom Member Section Functionality Implementation

16. Communications Enabling EcoSystems Session Control Identity Management User Status / Presence Device Location Subscriber Charging Service Provisioning Account Administration Bandwidth policy / SLA Security Policy Network performance data Roaming Policy Skills based routing Media Conferencing Mobile Applications Normalization Web Services } } Consumable Web Services Social Applications Nortel Agile Communication Environment Collaborative Applications Network Infrastructure Domain and Vendor Agnostic Business Process WSDL (XML) Oracle Sun

17. Leveraging Real + Virtual Future for Enhanced Experience