eHarmony for Recruiters

1. eHarmony for Recruiters (using your social media footprint so the right candidates find you)

2. We’re All Searching for the Special Someone

3. Okay, so you’re not looking for a date

4. But You Are Looking for that Perfect Applicant

5. So How Do We Make That Perfect Match • Agenda • Social Media Networks Stats • LinkedIn • Facebook • Twitter • Google • Blogging • Amazon • Your Social Media Signature

6. First, We Chose Where to Advertise March 2010 Aug 2010 Twitter 100m users Twitter 24m users LinkedIn 60m users LinkedIn 72m users Facebook 500m users Facebook 400m users YouTube 111m visitors YouTube 91m visitors

7. Next We Create the Recruiter Brand LinkedIn Before TalentNet – eHarmony for Recruiters

8. Create the Recruiter Brand LinkedIn After • Add an email so applicants can find you easily • Add what types of roles you recruit for – your keywords are critical • Add your other websites • Make your profiles / info tabs visible • Connect your sites (i.e. twitter) • Connect, Connect, Connect 10 changes

9. Select Your LinkedIn User Name Create public profile URL • www.linkedin.com • Profile • Edit My Profile • Public Profile • Customize your URL • Enter chosen name • Set Address

10. Make Your LinkedIn Profile Visible • www.linkedin.com • Settings • Public Profile • Full View • Check all the boxes • Full View Recommended – check all Select Full Public View

11. Join Appropriate Groups and Introduce Yourself • Click Groups • Enter “Intuit Careers” • Join • Click Groups – My Groups • Click edit the order of my groups • Put 1 beside the “Intuit Careers” group • You can hide group visibility Edit group order You can post jobs for free in groups

12. Create the Recruiter Brand - Facebook Use keywords to tell applicants what you recruit for Work email and Websites are Publically Visible Websites and Write Something Visible Info Tab Visible Hide the Rest

13. Select Your Facebook User Name • www.facebook.com • Account • Account Settings • User Name • Change • Select • Check Availability • Save (note you can only change user name once) Try to use same user name on all sites

14. Make Your Facebook Profile Visible • Account • Privacy Settings • Customize Settings • Basic Directory Info – View Settings – Select Everyone for: • Search for me on Facebook • Send me a message • See my education and work • See my interest and pages • Under Sharing on Facebook - Things You Share – Select Everyone for: • Websites • Work email What Are You Recruiting For List Your Websites Find One Find Them All

15. Your Twitter Profile – www.twitter.com Account Settings Profile Settings

16. Videos – The Wave of the Future www.youtube.com • Create account • Create user name • Bday, male/female • Let others find you via email • Input email address • Password • Verification • Customize your channel • Set your account settings http://animoto.com/ • Create account • Create video • Select 30 second free video (about 12 pictures or short video clip) • Select upload from your computer • Select picture – open • Select add more – continue (or hold down ctrl key to select multiple) • Select add text • Select add music • Select done • Video results will be emailed to you to review • To post your video to YouTube from Animoto • Go to video toolbox, click on video, click on share, click on export, click on YouTube • Edit Video – you will want to add tags (key words people will search for on YouTube in order to find your video) • To download a video from one youtube account to another • http://www.youtubedownloader.com/ • Copy and paste URL from one youtube account

17. YouTubeConsiderations for Uploading

18. Creating Your Google Profile • Google profiles • Add your info – remember to use keywords for the type of positions you recruit for • Add your links • Do not put your home address • Look at your profile URL • If you want your profile to appear in Google search results, visit the Edit profile page and make sure you've selected to display your full name. Adding more information will help you improve your profile's rank. Share links Talk about what you are recruiting for

19. Do You Blog Types of Blogs • Internal vs. External • Personal vs. Professional Things to Consider • If professional and you are going to talk about your company – think about branding • If professional and you are going to talk about your company, create links to other company related • SEO – can someone find your blog • Connect to your other social media sites

20. Amazon.com • I Know – Who Knew? • Promote your expertise by promoting published experts • Write Once • Publish Many • Edit Frequently • Include Email and Bio • It’s like having your own Internet billboard Look at the email address Included his website Includes a brief bio

21. Create Your Social Media Signature Line Renaming Naming a Hyperlink Copy the URL you want to rename – www.intuitcareers.com Right click on the URL Click Edit Hyperlink Text to Display (at the top) – this is what you are naming your Hyperlink – in our case Intuit Careers Address (at the bottom) – this should contain your URL address Chris Cox ∙ Technical Recruiter Intuit ∙ Intuit Careers 415.681.3665 (direct/fax) ∙ chris_cox@intuit.com Find Intuit Careers on: LinkedIn ∙ Facebook∙ Twitter Find Meon: LinkedIn ∙ Face book∙ Twitter

22. Find Your Perfect Match Online

23. Follow Gail Houston @ghouston; @intuitcareers Follow Dirk Spencer - @DirkinDallas