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PMR - INTO THE FUTURE. BARRY MAXWELL – MEETING CHAIRMAN “JOINING IN” A UNIQUE EVENT BRINGING TOGETHER USERS, INDUSTRY AND GOVERNMENT A REAL CHANCE TO INFLUENCE THE FUTURE OF PMR. PMR - INTO THE FUTURE. SOME OF THE STRENGTHS OF PMR LONG ESTABLISHED
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PMR - INTO THE FUTURE BARRY MAXWELL – MEETING CHAIRMAN “JOINING IN” • A UNIQUE EVENT BRINGING TOGETHER USERS, INDUSTRY AND GOVERNMENT • A REAL CHANCE TO INFLUENCE THE FUTURE OF PMR
PMR - INTO THE FUTURE SOME OF THE STRENGTHS OF PMR • LONG ESTABLISHED • HIGH PROPORTION OF DEPENDENCY BY SMALL BUSINESS • CONTROL BY USER AND DESIGNED TO SUIT USER NEEDS • A LARGE LICENCE BASE (58000 ON ISSUE) • £250 MILLION IMPACT ON GDP (IN 1995)
PMR - INTO THE FUTURE SOME OF THE CHALLENGES OF PMR • FRAGMENTED CUSTOMER BASE • ARRIVAL OF NEW TECHNOLOGY • COMPETITION FROM PUBLIC NETWORKS • SPECTRUM AVAILABILITY • PROMOTING AWARENESS
PMR - INTO THE FUTURE SOME OF THE OPPORTUNITIES OF PMR • NEED FOR DIVERSITY IN COMMUNICATIONS • NEW TECHNOLOGY COULD GIVE A BOOST • LOYAL MARKET • MARKET CLOSE TO CUSTOMERS • STRONG EUROPEAN DIMENSION
PMR - INTO THE FUTURE AIMS OF THE MEETING: • BRING ALL PARTICIPANTS UP TO DATE WITH THE CURRENT SITUATION IN PMR AND MAKE THEM AWARE OF THE BIGGER PICTURE; • IDENTIFY THE COMMUNICATIONS NEEDS OF CUSTOMERS IN THE FUTURE • IDENTIFY WHAT IS HAPPENING IN THE DIFFERENT AREAS OF INDUSTRY WHICH WILL IMPACT ON THE FUTURE USAGE OF SPECTRUM
PMR - INTO THE FUTURE AIMS OF THE MEETING: • IDENTIFY SUFFICIENT DATE TO ENABLE RA TO PLAN THE FUTURE USE OF SPECTRUM TO MEET THE BROADER NEEDS OF INDUSTRY • AGREE THE PROCESS BY WHICH PARTICIPANTS WILL CONTINUE TO BE INVOLVED IN ‘PMR - INTO THE FUTURE’ • ACHIEVE THROUGH THE WORKSHOP A FEELING OF COMMUNITY AND A DESIRE FOR ALL PARTICIPANTS TO WORK TOGETHER TO ACHIEVE SUCCESS
PMR - INTO THE FUTURE THE WAY FORWARD • DEVELOP A STRATEGY AND VISION • GET MORE INFORMATION ON CUSTOMER PERCEPTIONS • MORE WORK ON ECONOMIC BENEFIT • MORE VISIBILITY OF WHAT GOES ON IN THE BANDS • BUILD ON THE STRONG PARTNERSHIP BETWEEN USERS, INDUSTRY AND THE AGENCY …..”JOINING IN”