A good mission statement should be all of the following except _____. market oriented

This type of business plan involves adapting the firm to take advantage of opportunities in its constantly changing environment. annual plan marketing plan strategic plan long-range plan Kotler / Armstrong 11e, Chapter 2

A good mission statement should be all of the following except _____. market oriented product oriented realistic motivating Kotler / Armstrong 11e, Chapter 2

The organization should base its mission statement on its _____. profitable goals customers’ welfare product’s value distinctive competencies Kotler / Armstrong 11e, Chapter 2

Business portfolio management involves two steps. Step 1 requires the business to analyze its current business portfolio. Step 2 requires it to shape its future portfolio. True False Kotler / Armstrong 11e, Chapter 2

_____ are low-growth, high-share businesses or products. Question marks Cash cows Dogs Stars Kotler / Armstrong 11e, Chapter 2

_____ are high-growth, high-share businesses or products. Question marks Cash cows Dogs Stars Kotler / Armstrong 11e, Chapter 2

Which of the following are limitations to the BCG method of strategic planning? difficult to implement costly provide little advice for the future all of the above Kotler / Armstrong 11e, Chapter 2

_____ has the main responsibility for achieving profitable growth for a company. Management Human resources Marketing All of the above Kotler / Armstrong 11e, Chapter 2

Which of the following is an example of market penetration for Starbucks? adding drive-thru windows to their current coffee shops adding new stores in the Southeast adding hot breakfast items to the menu buying Hear Music Kotler / Armstrong 11e, Chapter 2

Which of the following is an example of marketpenetration for Starbucks? adding drive-thru windows to their current coffee shops adding new stores in the Southeast (market development) adding hot breakfast items to the menu (product development) buying Hear Music (diversification) Kotler / Armstrong 11e, Chapter 2

Downsizing is reducing the business portfolio by eliminating products or business units that are not profitable or no longer fit the company’s overall image. True False Kotler / Armstrong 11e, Chapter 2

The _____ takes the customer’s point of view. Human Resource Dept. Management Dept. Information Technology Dept. Marketing Dept. Kotler / Armstrong 11e, Chapter 2

_____ should be at the center of a company’s marketing strategy. Customers Profits Products Employees Kotler / Armstrong 11e, Chapter 2

_____ involves dividing a market into distinct groups of buyers who have distinct needs, characteristics, or behaviors and who might require separate products or marketing mixes. Market definition Target marketing Product positioning Market segmentation Kotler / Armstrong 11e, Chapter 2

Once the various market segments have been determined, the next step in the marketing strategy process is _____. market evaluation target marketing product positioning market penetration Kotler / Armstrong 11e, Chapter 2

A company should target segments in which it can profitably generate the greatest customer value and sustain it over time. True False Kotler / Armstrong 11e, Chapter 2

The purpose of a product’s image statement is to present the product in a clear, distinct and desirable way relative to competing products in the minds of target consumers. True False Kotler / Armstrong 11e, Chapter 2

The purpose of a product’s image statement is to present the product in a clear, distinct and desirable way relative to competing products in the minds of target consumers. True False (positioning statement) Kotler / Armstrong 11e, Chapter 2

The set of controllable, tactical marketing tools that the firm blends together to produce its response to the wants of its target market are called its _____. marketing arsenal marketing mix marketing portfolio integrated marketing options (IMOs) Kotler / Armstrong 11e, Chapter 2

The four P’s in marketing refer to_____, _____, _____ and _____. product; place; price; promotion product; property; price; promotion production; property; people; promotion product; place; promotion; people Kotler / Armstrong 11e, Chapter 2

Which of the “P’s” listed below relates to a customer’s cost? product place price promotion Kotler / Armstrong 11e, Chapter 2

Managers are correct in thinking that, “doing things right” (implementation) is more important than, “doing the right things” (strategy). True False Kotler / Armstrong 11e, Chapter 2

Managers are correct in thinking that, “doing things right” (implementation) is more important than, “doing the right things” (strategy). True False (both are critical to success) Kotler / Armstrong 11e, Chapter 2

A good mission statement should be all of the following except _____. market oriented

A good mission statement should be all of the following except _____. market oriented

Presentation Transcript

Mission Statement

Creating A Mission Statement

Examples of catabolism include all of the following except ____.

An organization can achieve a competitive advantage by doing all of the following except:

FORMULATING A THESIS A good thesis statement should do the following:

Which of the following is a true statement?

ethnic groups share all of the following except - language, climate, religion, culture

All of the following were important precursors to the Scientific Revolution except

All of the following are effects of the sympathetic nervous system except:

All of the following were common Roman magistrates except:

All of the following are examples of mixtures except a ) soft water. b ) hard water.

All of the following statements about worldwide patterns of development are correct EXCEPT:

All of the following are functions of corrections EXCEPT Social protection Rehabilitation

All of the following were religious effects of the Reformation EXCEPT —

Weber’s ideal type of bureaucracy has all of the following features except?

Building a Mission Statement

All of the following except _____ is a major function of blood.

Examples of catabolism include all of the following except ____.

THE MISSION STATEMENT

Examples of catabolism include all of the following except ____.