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Advertising Your Spiritual Community to the World

Connect with the world through the Unity Identity Project. Get updates, advertising information, and next steps from your home office. Reach internal and external audiences through various channels.

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Advertising Your Spiritual Community to the World

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  1. Advertising Your Spiritual Community to the World Unity Identity Project ATT Connect Call January 10, 2013

  2. Happy New Year from your support staff! Debbie AllenBranding Coordinator Kristen Preud’hommeVice President Communications John LombardoMedia Specialist

  3. Let’s Begin with Prayer • “Let us, at the beginning of a new year, • throw the doors of our hearts and homes • open to the new.” • Myrtle Fillmore, How to Let God Help You

  4. Agenda • Welcome and Prayer • Update from Unity Worldwide Ministries • Updates on Web Service Bureau • Updates Print Service Bureau • Advertising Information • Next Steps

  5. Updates from Your Home Office • In November of 2012 we launched our HiTech Capital Campaign to allow us to replace and update our IT equipment, replace exterior doors and repair our parking lot. We sincerely appreciate your support. For more information on this campaign or to contribute go to www.unity.org/campaign.

  6. News You Need to Know Register at: www.unity.org/convention

  7. Web Vendor OneEach Technologies • We now have: • 64 ministries participating • 44 live and • 20 ministries in the process of completing their new sites Visit: www.OneEach.com/unity

  8. Update from MiPrintShop.com • MiPrintShop.com has gone completely to an online service bureau.As of January 1, 2013 MiPrintShop.com released their building and equipment and are serving you through strictly the internet. • We’ll be hearing from Dave later covering Every Door Direct Marking (EDDM)

  9. Why advertise?

  10. Who do you want to reach? • Congregation A: • Inner circle, board of trustees, staff, LUTs, and large donors • Congregation B: • Regular attendees, youth and family leaders, greeters/ushers, committed participants/givers • Congregation C: Occasional attendees, guest of family and friends and visitors seeking a new spiritual community • Congregation D: Public, those not yet aware or participating in your community. Future attendees.

  11. How do you reach them? • Internal audiences: (A, B and C Congregation) • Newsletters (print and digital) • Mailings • Flyers • Sunday Service Projection • Sunday Bulletins • Bulletin Board Within Your Ministry

  12. How do you reach them? • External Audience: (C and D Congregations) • Newspaper Ads • Radio Spots • Internet (Website, Facebook, Twitter, etc.) • Community Involvement • Regional Involvement • Word of mouth

  13. How much to invest? There are some inexpensive options: Word of mouth A and B connecting with C and D - congregants talking to friends and family (Free and one of the best methods) Website (A-D) Cost already incurred be sure to use this channel and keep it up-to-date. If updating your website please listen to our call on May 10, 2012 at unity.org/testgroup . Bulletin Boards (D) Flyers in local public locations.

  14. How much to invest? Local Newspapers, Magazines, Publications (D) often have commentary columns for ministers or public event calendars available for free • Julie’s testimonials article in Contact: www.unityworldwideministries.org/contact-magazine-december-2011-january-february-2012 • Newspaper ad downloadable from our website go to: www.unity.org/marketing or directly to the print ads at: http://www.unityworldwideministries.org/print-ads

  15. News Ads Examples • Unity of the Rockies in Colorado Springs

  16. News Ads Examples • Unity of the Palm Beaches Unity Spiritual Center in Asbury, NJ

  17. Where Do We Advertise? • Public radio/radio PSA announcements (D) • www.unity.org/marketing (free downloads) • Facebook, Twitter and Other Social Media are available for minimal investment (A-D) • Please see our Oct 11 2012 Call on www.unity.org/testgroup • Text Messaging (A-D) • Donna Summer’s Article on Texting http://www.unityworldwideministries.org/contact-magazine-fall-2012

  18. Where do we advertise? • Email (A-C) if possible include links to YouTube, today people would rather watch a short video rather than read a post http://www.unityworldwideministries.org/video-library • Ogun Holder and Jessica’s articles in Contact • Email article Part 1: Contact Spring issue 2012 • Email article Part 2: Contact Fall issue 2012 • Email article Part 3:Contact Winter issue 2012 • Sign up for Contact at www.unity.org/enews • Upcoming call April 11, 2013 on Newsletters • E-newsletter template now available on unity.org/testgroup page

  19. Where do we advertise? • Billboards (D) • Signage (D) • July 12, 2012ATT Call on www.unity.org/testgroup page

  20. Where do we advertise? • TV Ads (A-D) link on our web page, 30 sec ad http://www.unityworldwideministries.org/media-print-and-broadcast-resources • Community Events (D) • Ed Kosak – Unity of Charleston

  21. Community Events

  22. Direct Mail Campaign (D) • Dave Wysmann Direct Mail • Every Door Direct Mail (EDDM), Dave Wyssmann

  23. When/how often? • Christmas • Easter • Fall Faith in Action • Well-known guest speakers • Major change in the ministry

  24. What is already available? • Toolkit: Press Release • Radio, Print, and TV ads from www.unity.org/marketing • PowerPoint templates for Sunday projection and presentations, flyers, bookmarks, pamphlets and post cards (MiPrintShop) • OneEach branded website • Articles, Contact e-zine and video library all available from www.UnityWorldwideMinistries.org

  25. Track results Creating a strategic plan Look over strategic plan frequently Track results

  26. Check out www.UnityWorldwideMinistries.org to see what is available for your ministry Next call is February 14, at 3 p.m. CT. We will be talking about branding your bookstore. March we will be welcoming a new group. Be sure to send information from your new members to your branding team to Debbie@unity.org. Next Steps

  27. Close in Prayer

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