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Developing Strategies for Growth and Planning

Developing Strategies for Growth and Planning. Companywide Strategic Planning. Product/market expansion grid is a tool for identifying company growth opportunities through market penetration, market development, product development, or diversification.

francois-lesage
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Developing Strategies for Growth and Planning

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  1. Developing Strategies for Growth and Planning

  2. Companywide Strategic Planning Product/market expansion grid is a tool for identifying company growth opportunities through market penetration, market development, product development, or diversification Developing Strategies for Growth and Downsizing

  3. Companywide Strategic Planning Developing Strategies for Growth and Downsizing Product/Market Expansion Grid Strategies

  4. Figure : Three Intensive Growth Strategies: Ansoff’s Product-Market Expansion Grid Maruti has launched Alto , Wagon R and Esteem in the existing small and mid-size car segment Brooke Bond India into Tea and then to Masalas , TTK – Prestige cooker now into sugical products e.g. Rasna first in Mumbai and then entire Maharashtra . Then all over nation and now the world

  5. Companywide Strategic Planning Downsizing is the reduction of the business portfolio by eliminating products or business units that are not profitable or that no longer fit the company’s overall strategy Developing Strategies for Growth and Downsizing

  6. Marketing Strategy and the Marketing Mix Developing an Integrated Marketing Mix

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