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Reverse Engineer Tools. Traffic. SEM SEMRush.com Spyfu.com Ispionage.com Keywordspy.com. Display. Whatrunswhere.com Mixrank.com Adclarity.com Boxofads.com. Referrals/Backlinks. OpenSiteExplorer.org Ahrefs.com Majestic SEO. Social. SocialMention.com
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Traffic • SEM • SEMRush.com • Spyfu.com • Ispionage.com • Keywordspy.com
Display • Whatrunswhere.com • Mixrank.com • Adclarity.com • Boxofads.com
Referrals/Backlinks • OpenSiteExplorer.org • Ahrefs.com • Majestic SEO
Social • SocialMention.com • Follow all their social media accounts
Affiliate Offers • Follow.net • Sign up for their affiliate account, find out where it’s run • Google their affiliate link structure
Demographics • Alexa • SimilarWeb • Siterail
Technology • Built With
Monetization • Display advertising • https://www.ghostery.com/en/ • Tells you which networks they run on • Search google for [site:domain.com advertise] • Find out if they sell ads directly
Monetization • Ecommerce Drop shipping • Buy a small item, google the return address, package slip info etc on the package to find the suppliers
Affiliate Links • Use a link crawler like Xenu to find all outbound links on a site. Look for links with extra stuff “?a=3243434” to find pages with affiliate links
Misc Monetization • Use a crawler technique and/or view source in browser to find external javascript that might indicate a monetization method like adsense, viglink, infolinks, etc. Google the script url to figure out what it is
Sponsored Content • Google ‘site:domain.comsponsored’ to find out who is sponsoring their content
Lead Gen • Fill out the form to see who emails/calls and that’s likely who they are selling leads to
Freelancers • Google “brand name/domain project” or search brand name/domain name in elance, odesk, freelancer, etc.