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Business Plan Lynden Butler, Janina Gislason, Chantal Bauche, Katelyn Olsen

Business Plan Lynden Butler, Janina Gislason, Chantal Bauche, Katelyn Olsen. Outline. Introduction Operations & Human Resource Plan Marketing Plan Financial Plan Conclusion. Introduction. Company Founders Company history Product Business Plan Focus. Operations & Human Resource Plan.

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Business Plan Lynden Butler, Janina Gislason, Chantal Bauche, Katelyn Olsen

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  1. Business Plan Lynden Butler, Janina Gislason, Chantal Bauche, Katelyn Olsen Agec 495 - Tuesday, December 4, 2007

  2. Outline • Introduction • Operations & Human Resource Plan • Marketing Plan • Financial Plan • Conclusion Agec 495 - Tuesday, December 4, 2007

  3. Introduction • Company • Founders • Company history • Product • Business Plan Focus Agec 495 - Tuesday, December 4, 2007

  4. Operations & Human Resource Plan • Organizational Structure • Work Flow • Cost of Goods Sold • Administration, Marketing & General Expenses Agec 495 - Tuesday, December 4, 2007

  5. Organizational Structure • Organizational structure • President • Duties • Investors • Accountant • Duties • Contract work Agec 495 - Tuesday, December 4, 2007

  6. Work Flow Transported to STPC Production of N.Y. Sticks at STPC Products procured Distribution to convenience stores by Denbar Order picked up and transported to Versa Cold Sold to Denbar Agec 495 - Tuesday, December 4, 2007

  7. Cost of Goods Sold • Data supplied • Different per SKU • Cost breakdown Agec 495 - Tuesday, December 4, 2007

  8. Administrative, Marketing &General Expenses • Yearly basis • Total breakdown of costs Agec 495 - Tuesday, December 4, 2007

  9. Marketing Plan • Marketing Mix • SWOT Analysis • Market Analysis Agec 495 - Tuesday, December 4, 2007

  10. Marketing Mix • Product • Pricing • Promotion • Place Agec 495 - Tuesday, December 4, 2007

  11. SWOT Analysis

  12. SWOT Analysis Cont’d Agec 495 - Tuesday, December 4, 2007

  13. Market Analysis • Past Performance • The Market • Competition • Customers • Product features • Opportunity Agec 495 - Tuesday, December 4, 2007

  14. Financial Plan • Dividend Policy • Financial Performance Assessment • Risk Analysis Agec 495 - Tuesday, December 4, 2007

  15. Dividend Policy • Dividends retained vs. Paid • Best Case Scenario • No dividends until eighth year Agec 495 - Tuesday, December 4, 2007

  16. Financial Performance Assessment • Cash Flow Statement • Negative • Net Income Statement • NPV • IRR • ERR • Base run • Best case scenario Agec 495 - Tuesday, December 4, 2007

  17. Summary of Financial Results Agec 495 - Tuesday, December 4, 2007

  18. Risk Analysis • Critical Variables Agec 495 - Tuesday, December 4, 2007

  19. Risk Analysis (Cont’d) • Break- even Analysis Agec 495 - Tuesday, December 4, 2007

  20. Risk Analysis (Cont’d) • Contingency Plan • Worst Case • Best Case Agec 495 - Tuesday, December 4, 2007

  21. Conclusion • With the assumptions and numbers used in this business plan, Meat on a Stick can not operate at a profit. They will have to adjust critical variables to realize a profit. Agec 495 - Tuesday, December 4, 2007

  22. Questions Agec 495 - Tuesday, December 4, 2007

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