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Monica Brady, Stephen Kelly, Leah Larson, Taylor Names

KSProductions. Monica Brady, Stephen Kelly, Leah Larson, Taylor Names. April 23, 2008. Key Points . Market and opportunity size Unique concept Expertise. Launching Concepts. America’s Next MVP. You Got Game?. Kids Sports Extravaganza. Features and Benefits.

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Monica Brady, Stephen Kelly, Leah Larson, Taylor Names

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  1. KSProductions Monica Brady, Stephen Kelly, Leah Larson, Taylor Names April 23, 2008

  2. Key Points • Market and opportunity size • Unique concept • Expertise

  3. Launching Concepts America’s Next MVP You Got Game? Kids Sports Extravaganza

  4. Features and Benefits • Tween appropriate sports programming • -Self esteem • -Relate to the community • -Bonding between parents and kids • Audience contributed content • -Pride of ownership • -Feeling of accomplishment • Life lessons • -Broadens intellectual • & emotional development

  5. Opportunity Addressable market: 24 million tweens • Trends: • 82%: Watch sports on TV • TV still the most accessed media for sports • Advertisers looking for new ways to reach tween market

  6. The Void • 40% of tweens: Not enough programming • Audience survey responses • 54%: ESPN is boring! • 11%: Like ESPN enough to watch regularly

  7. Target Market

  8. Go To Market Strategy

  9. Competition Tween Entertainment Sports Content

  10. Management • Key officers • Passion • Strategic thinking • Tween market expertise • Looking for… • CEO/Executive Producer • CFO • Board of Advisors • Positive track record • Well connected and experience in TV industry

  11. Revenue Streams • Licensing Flat Fees • KEY ASSUMPTION • $10,000-$17,500 flat fee per 30 minute episode • Advertising Revenue • KEY ASSUMPTIONS • Advertising time split with network (50%) • Advertising costs: $1,000-$3,000 per minute

  12. Financial Summary Revenue in Thousands

  13. Profitability Net Earnings Dollars Year

  14. Risks RISK REMEDY Concept won’t get picked up by major network • Connections from: • Executive Producer • Board of Advisors Programming not popular among tweens • Identify disconnect • Create new shows Competitors develop sports programming for tweens • Knowledge of target market • Innovation

  15. Funding and Offering

  16. Finale Unique concept • Expertise and innovation • Creates sustainable competitive advantage • Profitability

  17. Questions?

  18. Competition • Direct: currently produce television programming for kids • 4Kids: targets ages 6-14, well known shows, mostly cartoons, connection with established network • HiT: targets ages 3-8, well established reputation, cartoon programming • World Productions: targets ages 6-14, animated and reality programming

  19. Competition • Indirect: produce sports content through other media channels • SportsZU.tv: startup website with instructional videos, clips, and information for athletes, coaches, and parents • EA Sports: successful video game producer, including wide array of sports topics, for all ages, but is geared towards older audience • Sports Illustrated for Kids: reputable magazine targeted to kids age 5-14

  20. Management • Creative Director: Monica Brady • Management expertise • Strong interpersonal relationship skills • Sales Manager: Stephen Kelly • Marketing expertise • Persuasive and networking skills • Marketing Manager: Leah Larson • Marketing expertise • Strategic thinking skills • Bookkeeper: Taylor Names • Engineering expertise • Great with numbers

  21. Revenue

  22. Target Audience Surveys Sports Interests Playing sports outside 83% Playing sports video games 43% Watching sports on TV 34% Reading a sports magazine 20% Visiting sports websites 14% Show Concepts Create own games 43% Reality 37% Broadcast 34% Interviews 29% Instructional 26% Regarding ESPN Super boring 54% Kind of fun 31% Totally awesome 11% Watch ESPN Never 43% 1-3 times/week 40% 4-6 times/week 17%

  23. Parent Surveys Ave. level of concern with age appropriate programming for children: 4 Ave. level of concern with aspects of current sports programming: Alcohol ads 3.5 Sexy/risqué ads 3.8 Foul language 3.3 Violence 4.3 Ave. influence of kids in cable package bought: 3 *all questions above ranked on scale of 1 to 5 Current age appropriate kids television programming- Discovery channel, Disney, cartoons, game shows, sports Is current sports programming appropriate?: 17% said no, and all the ones that said yes had stipulations such as: if professional, except for some ads, and not some violence (like wrestling) Sports activities with kids besides talking: coaching, watching sports, playing sports together, or going to games Benefits for kids from involvement with sports: teamwork, confidence, socialization skills, dedication and persistence, gracious winning and losing, respect, responsibility, fun, making friends, and keeping kids safe/out of trouble

  24. Key Milestones • NOVEMBER 2008 • Begin Operations • Develop programming concepts • DECEMBER 2008 • Hire high profile CEO/Executive Producer • APRIL 2009 • First concept is picked up by network • JUNE 2009 • Second and third concepts picked up

  25. Operations Plan • Subcontractors • Film Crew (lighting, sound, camera) • Editors • Talent (Actors, voiceovers) • In House • Directors • Producers • Writers

  26. 5 Year Income Statement

  27. 5 Year Cash Flow

  28. 5 Year Balance Sheet

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