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Walk with a Doc

Walk with a Doc. Health care now being presented in 3-d Bay Area physical activity forum June 7th , 2013. This morning. 1. The Problem 2. The Story 3. What is Walk with a Doc? 4. Physician Ask. This Morning. 5. Who we are 6. Roll-out 7. Marketing 8. It’s ‘free’? Closing Thoughts.

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Walk with a Doc

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  1. Walk with a Doc Health care now being presented in 3-d Bay Area physical activity forum June 7th, 2013

  2. This morning 1. The Problem 2. The Story 3. What is Walk with a Doc? 4. Physician Ask

  3. This Morning 5. Who we are 6. Roll-out 7. Marketing 8. It’s ‘free’? Closing Thoughts

  4. The Problem Research out of Michigan Department of Community Health – 153,000 adults/50 states • 4 basics to prevent and control diseases • 76% Did not smoke • 40% Maintained a healthy weight • 23% 5 or more fruits and vegetables/day • 22% got at least 30 minutes of moderate activity/5 days/week • 22%? – new patients in my office (2-5%) • Archives of Internal Medicine April 25, 2005

  5. Healthy Lifestyle 3% ?!?!

  6. Obesity Trends* Among U.S. AdultsBRFSS,1990, 1999, 2009 (*BMI 30, or about 30 lbs. overweight for 5’4” person) 1999 1990 2009 No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

  7. The Story • Fellowship • My ineffectiveness • Charade

  8. What is Walk with a Doc? Anatomy of a Walk with a Doc morning Educate – talk, newsletter (90.5%) Exercise – (76.3%) Empower – (67.7%)

  9. What exactly does exercise do? • Yes, obesity but… • 40 + diseases • Cardiovascular (MI, CVA, CHF) • Pulmonary • Cancer (breast, colon, GI, blood, lung,…) • Endocrine (DM, osteoporosis) • Mental Illness (anxiety, depression,…) • Migraines • Self-Esteem • MIRACLE DRUG!!

  10. Your brain on…walking

  11. The Physician Ask 3-5 minute talk 60 minutes being present (weekly, bi-monthly, monthly)

  12. Who we are 501c3 in Columbus, Ohio Gift (breaks down barriers) Hundreds of volunteers and docs around the US (+3) 102 sites (3-6 requests/wk)

  13. Locations Cleveland Clinic (13) Brigham & Women’s Mass General California Medical Association Foundation

  14. Locations Texas Medical Association (pilot) 2 dozen other systems (Scott & White, Baptist Health, etc) CHS (development) (Russia, Canada, India)

  15. Roll-Out Contact thru walkwithadoc.org Short call Send our PDF Toolkit

  16. Tool-Kit

  17. Roll out “5-pack” (Liability form, waiver, LMA, etc) Follow up phone call (park and date) Launch kit (shirts, pedometers, BP cuffs, marketing materials, scripts, etc.) Let’s walk!

  18. Marketing Write scripts Posters in the office, community bulletin boards Newsletter Media

  19. Marketing Celebrities Banner at event Local talks

  20. Marketing www.meetup.com Facebook, Twitter, etc Hospital (answering machines, ‘PSA’s) Chocolate strawberries

  21. Why’s it Free? Sponsor Co-branding Shoestring

  22. Closing Thoughts

  23. Contact Info david@walkwithadoc.org kathryn@walkwithadoc.org 614-714-0407 www.walkwithadoc.org

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