1 / 10

Innovative Event Campaign - Driving Results with Strategic Creativity

Showcase your inventive event campaign that delivered exceptional results by outlining strategic thinking, creative solutions, implementation details, and compelling evidence of success.

frazier
Download Presentation

Innovative Event Campaign - Driving Results with Strategic Creativity

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Core submission document templateCampaign CategoriesMarketing Events Awards 2018 is organised by Marketing magazine, a division of Lighthouse Independent Media Ltd. 2/F, Connaught Harbourfront House, 35-36 Connaught Road West, Sheung Wan, Hong KongTel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.com

  2. Entry Details Please paste your organisation logo here Please provide the following information: 1. Name of Category: 2. Name of Campaign/Event: 3. Name of Client Organisation: 4. Name of Brand: 5. Name of Agency: NOTE:Any specific information or content intended for judging purposes only must be clearly indicated inRed, orhighlight it in red. Marks may be deducted if the strict slide number of entry submission is exceeded.

  3. Entry Video Please paste the entry video link if there is any.(optional but strongly recommended)

  4. (10%) Max. 1 slide Who/what was the client/brand/event? What were the primary objectives? Who was the target audience? What key challenges did you face? Mandatory information: Event start date and end date, key objectives, target audience and budget. Challenge Event start date and end date: Target Audience and size: Key Objectives: Budget (HKD): Key Challenge:

  5. (30%) Max. 2 slides – slide 1/2 Outline your strategic thinking and solution to the event objectives. What made this an inventive and out-of-the-box event? Explain the reasons behind your approach. Mandatory Information: core strategy, event concept and creative rationale. Visual presentation is highly preferred. Strategy Please paste your text here.

  6. (30%) Max. 2 slides – slide 2/2 Outline your strategic thinking and solution to the event objectives. What made this an inventive and out-of-the-box event? Explain the reasons behind your approach. Mandatory Information: core strategy, event concept and creative rationale. Visual presentation is highly preferred. Strategy Please paste your text here.

  7. (30%) Max. 2 slides– slide 1/2 Describe how you implemented the core strategy, event concept and creative rationale. Illustrate the elements (e.g. digital, technology, solutions) used and how it was brought to life. Visual presentation is highly preferred. Execution Please paste your text here

  8. (30%) Max. 2 slides – slide 2/2 Describe how you implemented the core strategy, event concept and creative rationale. Illustrate the elements (e.g. digital, technology, solutions) used and how it was brought to life. Visual presentation is highly preferred. Execution Please paste your text here

  9. (30%) Max. 2 slides – 1/2 What was the result? What evidence/metrics do you have that this was an effective and innovative event? How did it deliver to your challenge? Supply any facts and figures which demonstrate the success of the event. Visual presentation is highly preferred. Results Please paste your text here

  10. (30%) Max. 2 slides – 2/2 What was the result? What evidence/metrics do you have that this was an effective and innovative event? How did it deliver to your challenge? Supply any facts and figures which demonstrate the success of the event. Visual presentation is highly preferred. Results Please paste your text here

More Related