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Utility Brown Bag Series

Utility Brown Bag Series. Call number (877) 322-9648, code 615281 * please state your utility name when asked for “location” when entering the call. Commercial Marketing -tips for getting your commercial customer’s to think about energy efficiency. Speakers: Mira Vowles, BPA

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Utility Brown Bag Series

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  1. Utility Brown Bag Series Call number (877) 322-9648, code 615281 * please state your utility name when asked for “location” when entering the call Commercial Marketing -tips for getting your commercial customer’s to think about energy efficiency Speakers: Mira Vowles, BPA Colleen McCormack - Clark PUD Will Price - EWEB April 25, 2007 11 a.m. to 12 p.m. (PDT)

  2. Marketing • Getting the customer’s attention • Explaining the value of energy efficiency • Offering resources and positive experiences • Building and maintaining relationships

  3. Develop long term relationships • Develop trust, credibility and integrity • Provide a high level of service • Meet and/or exceed expectations • Attend events your customer attends • Listen • Follow through

  4. Communication is key • Know your customer AND their business • Network to warm up the cold call • Align messages • Take every opportunity to talk about energy efficiency • One solution won’t fit all customers

  5. The Utility Perspective • Colleen McCormack, Clark PUD • Will Price, EWEB

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