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The New Age of Interactive Marketing: Creating One to One Relationships with Mobile

Discover the opportunity and challenge for brands in one-to-one marketing with mobile. Learn how to connect, collect, and convert with live demonstrations and explore the challenges that present new opportunities for developers.

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The New Age of Interactive Marketing: Creating One to One Relationships with Mobile

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  1. The New Age of Interactive Marketing: Creating One to One Relationships with Mobile • Dorrian Porter | Mozes, Inc.

  2. What will be discussed • The opportunity and challenge for brands • Brand goals in one-to-one marketing: • connect, collect and convert • Live demonstration (pre-alpha) • Challenges = opportunities for developers

  3. Two big opportunities Marketers have long dreamed about 1 to 1 relationships Mobile is merging the physical and digital worlds

  4. The challenge of mobile for brands

  5. What are brands trying to achieve? • Interact and engage an audience • Tap into user-generated content • Excite and delight their audiences • Drive permission-based relationships • Acquire key data including demographics, interests and location-based data • Drive to web for online engagement • Drive to store for coupons and offers • Drive to experience at a location

  6. New ways to connect

  7. A far better way to collect data

  8. Conversion at the right location and time

  9. text ringtoss to 66937

  10. Real-time interaction everywhere

  11. Location of the phone.

  12. Location of the phone. Location of the screen.

  13. Location of the phone. Location of the screen. Location of home. Location of nearest store. Location of alternative stores. Location of product. Location of competitor’s products. Location of friends. Location of consumption.

  14. Opportunities for developers • New platforms for one-to-one interactions • -html5 for mobile and digital screen / tv • Making sense of location data from multiple sources for multiple purposes • Privacy controls • -Consumer and advertiser managed solutions

  15. Thank you.text dorrian to 66937for copy of slides

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