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The Art of Conversation

The Art of Conversation. Social Media: The Key to Effectively Attracting and Retaining Customers for Life. Key Elements of Web 2.0. Participation Easy access Customization Conversation Long tail. Friend finding/network building Sharing Openness User generated content.

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The Art of Conversation

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  1. The Art of Conversation Social Media: The Key to Effectively Attracting and Retaining Customers for Life

  2. Key Elements of Web 2.0 Participation Easy access Customization Conversation Long tail Friend finding/network building Sharing Openness User generated content

  3. Key Elements of Web 2.0 Harnessing Collective Intelligence Participation Easy access Customization Conversation Long tail Friend finding/network building Sharing Openness User generated content

  4. Consumer media consumption continues is increasingly fragmented but social networks are the only content services that command mass adoption

  5. Participation Population

  6. What is Social Media? “Online applications, platforms and media which aim to facilitate interaction, collaboration and the Sharing of content”

  7. Source:UniversalMcCann, Wave 3 March,2008

  8. Authenticity Listening/Sharing Adding Value Active/Frequent Building Credibility Building Community What it’s NOT about: Selling Misleading YOU Key Elements of Social Marketing

  9. Sustained Organic traffic Little-to-no media spend Relevant customer reach Increased credibility Strong customer relationships WOM traffic Sustained customers with eventual revenue potential What this means for your business

  10. Have a variety of traffic sources: Create a blog Develop authority (technorati, scribd) Comment on other blogs Use Video (Ustream, Mogulus) Use Flickr Yahoo! Answers Reciprocal Links Social Bookmarking Non self-serving Frequent Bookmark the good stuff Discover new stuff Merge with the group Be an SME Add comments to other people’s bookmarks Create tags Actively participate in the community Earn the right to be self-serving after you’ve proven your value Drive Continuous Traffic

  11. Be accessible to your potential/current customers. Let them know you’re paying attention. Monitor relevant Blog/Article Alerts Create a Squidoo page Twitter/ Tweetscan/Twitterfeed getsatisfaction.com Retain your customers

  12. Value you get = Value you give • Monitor • Analyze • Interact • Lead

  13. Thank you

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