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CAS La bande Lustucru

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CAS La bande Lustucru

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    1. CAS ��La bande � Lustucru��

    2. ��La bande � Lulu pour les mordus de tordus�� Strat�gie de communication

    3. Publicit� 33% du budget Petit dessin anim� avant le dernier Walt Disney au cin�ma (mercredi apr�s-midi et samedi)

    4. Promotion 67% du budget animations en GMS ; personnages d�guis�s en ��bande � Lulu�� le mercredi et week-end. Distribution de bons de r�duction et d��chantillons gratuits. Jeux de 7 familles dans les coffrets assortiments.

    5. Argumentaire de vente Innovant. Ludique, humoristique. Nouveau packaging attrayant, �gaye le rayon. Gros budget promotion. Pub cin� - Walt Disney

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