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Patterson Park Friends Portal: Tech Solutions for Enhanced User Engagement

Explore Patterson Park's website technology demo showcasing content management system, web analytics, and customer metrics. Measure web traffic, behavior flow, and audience geography to optimize conversions. Enhance customer understanding and attract more visitors.

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Patterson Park Friends Portal: Tech Solutions for Enhanced User Engagement

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  1. Friends of Patterson Park Website technology JeyLedlum Erin Lombard Kevin Vigneault

  2. http://hci.hellokv.com/patterson/ Website demo

  3. http://hci.hellokv.com/patterson/admin Content management system demo

  4. Web analytics

  5. Measures Web Traffic • Direct visits & referring sites • Behavior flow – page views, speed, and search • Visitor geography & technology • Acquisitions and conversions • https://www.google.com/analytics/web/?hl=en#home/a45904922w76705684p79302625/

  6. Measures Web Traffic • Video Playback • Heatmaps • Conversion Analytics • Helps you better understand the statistical analysis • http://subs07.app.clicktale.com/default.aspx?PID=19176

  7. Measures Customers • Where they came from • How they are using the site • What led them to becoming a customer • Helps you better understand your customers in order to attract more • https://app.kissmetrics.com/metrics • http://support.kissmetrics.com/getting-started/overview.html

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