1 / 14

Jacqueline Woods VP, Pricing & Licensing Strategy Office of the CEO Oracle Corporation

Jacqueline Woods VP, Pricing & Licensing Strategy Office of the CEO Oracle Corporation. Multi-tier Climate:. E-Commerce. Application Server. Database. Desktop Client. Is there a holy grail for pricing and licensing?. Objectives. Simple. Flexible. Transparent.

freya-daugherty
Download Presentation

Jacqueline Woods VP, Pricing & Licensing Strategy Office of the CEO Oracle Corporation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Jacqueline Woods VP, Pricing & Licensing Strategy Office of the CEO Oracle Corporation

  2. Multi-tier Climate: E-Commerce Application Server Database Desktop Client

  3. Is there a holy grail for pricing and licensing?

  4. Objectives Simple Flexible Transparent Technology changes ….are catalysts to licensing changes

  5. Perception is Everything… Perception • Pricing is complex • Too many changes Reality • Pricing is rich with nuances to treat everyone fairly • Oracle was 1st vendor to publish price list and its licensing policies • Licensing is an evolutionary process • IT environment is dynamic

  6. Accounting for Data Transfers Batching • Definition: data transferred from a database to a database • Licensing rule: batching included with the Processor and Named User Plus licenses • Historical: prior to Named User Plus and Processor, batching was counted at the front end Licensing rule was changed to avoid having customers pay twice: once for Oracle and once for another relational database vendor

  7. Accounting for Data Transfers Multiplexing • Definition: data transferred from an interface to a database • Licensing rule: users and/or devices must be counted at the multiplexing front end • Comments: • A multiplexor concentrates and masks users, thus making it impossible to count users, unless counting at the front end • Industry-wide licensing practice

  8. Accounting for Data Transfers Flat Files • Definition: Data exported/imported to a database • Licensing rule: User and/or devices importing/ exporting flat files must be counted as actual users • Historical: Named User metric:users who were creating, updating, importing and exporting flat files were required to be licensed Importing/exporting flat files is a highly manual process and Oracle did not want to penalize customers by charging users who were only creating files and not accessing the Database

  9. Energy Sector Example House Meter Remote Terminal Unit RTU RTU Communication Server Oracle Database EE In the energy sector, meters are counted as Named User Plus licenses

  10. Example #1 • 2,500 users are uploading flat files (txt) via FTP sent manually to communication device once a day • Data stored on the communication device is automatically batched into the Oracle Database Communication device 4 CPU Automated Batch 2,500 End-User Oracle DB EE

  11. Answer #1 The communication device is consolidating the flat files and concentrating actual users and actual usage  the communication device is acting as a multiplexor Each user at the front end of the multiplexing process must be counted (the 2,500 users are counted) Licenses required: 4 Processors or 2,500 Named User Plus (minimum = 25 * 4 Processors, actual users = 2,500 users)

  12. Example #2 • 2,500 users are uploading flat files into a flat file database (non-relational database) once a day • Data stored on the flat file database is automatically batched into Oracle Database 4 CPU Automated Batch Oracle DB EE Flat File Database 2,500 End-User

  13. Answer #2 Similarly to the communication device, the flat file database is consolidating the flat files and concentrating actual users and actual usage  the communication device is acting as a multiplexor Each user at the front end of the multiplexing process must be counted (the 2,500 users are counted) Licenses required: • 4 Processors or 2,500 Named User Plus (minimum = 25 * 4 Processors, actual users = 2,500 users)

More Related