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% OF TRANSACTIONS PURCHASED ONLINE: BOOKS, CLOTHES & TRAVEL LEAD

% OF TRANSACTIONS PURCHASED ONLINE: BOOKS, CLOTHES & TRAVEL LEAD. Source: GlobalWebIndex, GWI.7 Q2 2012. E-Commerce Segmentation; The chart above divides the number of online purchases in each category by the total number of category purchases . Online Purchase via Mobile Phone.

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% OF TRANSACTIONS PURCHASED ONLINE: BOOKS, CLOTHES & TRAVEL LEAD

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  1. % OF TRANSACTIONS PURCHASED ONLINE: BOOKS, CLOTHES & TRAVEL LEAD Source: GlobalWebIndex, GWI.7 Q2 2012. E-Commerce Segmentation; The chart above divides the number of online purchases in each category by the total number of category purchases.

  2. Online Purchase via Mobile Phone CHINA AND SOUTH KOREA LEAD IN MOBILE PHONE PURCHASE Source: GlobalWebIndex Q4 2012 Which of the following actions have you performed on your mobile phone ? (% of the audience)

  3. HOW TO READ: INDIA HAS 65m USERS WHO PURCHASED A PRODUCT ONLINE IN THE PAST MONTH. 52% PURCHASED VIA PC AND 24% VIA MOBILE / TABLET. DUE TO THE HIGH MOBILE PURCHASE AND RELETIVELY LOW PC THEY ARE GROUPEDIN “MOBILE FIRST” Bubble size indicates the population of online buyers (all access points) MOBILE FIRST – LEAPFROG MARKETS TRADITIONAL PC MARKETS Markets mapped by % purchase online via a PC V % purchase online via mobile or tablet Source: GlobalWebIndex, GWI.7 Q2 2012. E-Commerce Segmentation PC PURCHASING V MOBILE PURCHASING: CHINA STANDS ALONE

  4. HOW TO READ: 65% OF USERS IN POLAND ARE ONLINE BUYERS (PC / MOBILE / TABLET) , EQUATING TO 12M. 77% OF INTERNET USERS IN THE MARKET HAVE PUBLISHED ONLINE ABOUT A PUCHASE IN THE PAST MONTH. INFLUENCE V ONLINE PURCHASE: MAJORITY INFLUENCE EXCEEDS ONLINE BUY Markets mapped by % purchase online via a PC / Mobile / Tablet V % influence post purchase Source: GlobalWebIndex, GWI.7 Q2 2012. E-Commerce Segmentation

  5. Online influence drives offline purchase Social commerce leaders: e-Commerce is critical and consumer feedback will play an influential role in decision making Traditional retail is still dominant and post-purchase influence is rare e-Commerce plays a critical role in overall shopping behaviour but consumer feedback is low INFLUENCE V ONLINE PURCHASE: MAJORITY INFLUENCE EXCEEDS ONLINE BUY Markets mapped by % purchase online via a PC / Mobile / Tablet V % influence post purchase Source: GlobalWebIndex, GWI.7 Q2 2012. E-Commerce Segmentation

  6. HOW TO READ: FOR CARS AUTOS THERE ARE 350% MORE ONLINE RESEARCHERS THAN BUYERS . THIS MEANS THAT ONLINE HEAVILY IMPACTS OFFLINE PURCHASES MORE LIKELY TO IMPACT OFFLINE PURCHASE MORE ONLINE PURCHASE THAN RESEARCH = IMPULSIVE CATEGORIES ONLINE RESEARCH V ONLINE PURCHASE: TO PUT IT ANOTHER WAY Source: GlobalWebIndex, GWI.7 Q2 2012. E-Commerce Segmentation

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