1 / 7

Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)

Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002). D. Harrison McKnight • Vivek Choudhury • Charles Kacmar 1148 Cites on Google. Prior Research. Definition of Trust Diverse Incomplete Inconsistent. E-Commerce Trust Social cues

frieda
Download Presentation

Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Developing and Validating Trust Measuresfor e-Commerce: An Integrative Typology (2002) D. Harrison McKnight • VivekChoudhury • Charles Kacmar 1148 Cites on Google

  2. Prior Research • Definition of Trust • Diverse • Incomplete • Inconsistent • E-Commerce Trust • Social cues • (Gefen and Straub 2002) • Prior Trust Model Combining Previous Research • Kee and Knox 1970 • Doneyet al. 1998 • Mayer et al. (1995)

  3. Web Trust Model - McKnight et al. (1998) Trust-related behaviors are actions that demonstrate dependence on a Web vendor, that make one vulnerable to the vendor, or increase one’s risk

  4. Figure 2 Web Trust Model — Constructs and Nomological Network

  5. Results • Confirmed Trust is multifactor not unitary

  6. Future Extensions • Trust On an Ongoing Relationship • Current Web Security • PayPal / Credit Cards • Review Driven Trust

More Related