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Identifying Lead Users in a Living Lab Environment

Identifying Lead Users in a Living Lab Environment. Lead Users. Identification?. ( Lüthje & Herstatt , 2004). Methodology. Contextualization. Selection. Figure based on ( Luthje & Herstatt , 2004; Pierson & Lievens , 2005). New Needs. Dissatisfaction. Methodology.

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Identifying Lead Users in a Living Lab Environment

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  1. Identifying Lead Users in a Living Lab Environment

  2. Lead Users Identification? (Lüthje & Herstatt, 2004)

  3. Methodology Contextualization Selection Figure based on (Luthje & Herstatt, 2004; Pierson & Lievens, 2005)

  4. New Needs Dissatisfaction Methodology Potential Lead User Lead User Expected Advantages Innovative Ideas Experience Expertise Opinion Leadership Beingahead of the market

  5. Knowledge: experience, expertise & opinion leadership(α=.88) Potential Lead User Innovative Ideas Lead User Results Future: having needs and expected advantages (α=.88) Trends: being ahead of the market(α = .77) Domain specificknowledge(α = .70)

  6. Results N=54 98% Male M Age: 28 years Motivated to participate in future research

  7. Conclusions • Fit with the living lab environment • Applicable with unknown customer base • No dissatisfaction • Open question is necessary • Need for optimization • Work in progress

  8. Lynn.Coorevits@Ugent.be iMinds-MICT-Ugent @LynnCoorevits

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