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IT’S AN ON DEMAND CONSUMER CONTROLLED WORLD OUT THERE!

IT’S AN ON DEMAND CONSUMER CONTROLLED WORLD OUT THERE!. November 2007. WHERE WE’VE BEEN -THE MASS MEDIA MODEL. WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS. WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS. Discussion Boards/ Forums/ Chat Rooms

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IT’S AN ON DEMAND CONSUMER CONTROLLED WORLD OUT THERE!

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  1. IT’S AN ON DEMANDCONSUMER CONTROLLED WORLD OUT THERE! November 2007

  2. WHERE WE’VE BEEN -THE MASS MEDIA MODEL

  3. WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS

  4. WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS

  5. Discussion Boards/ Forums/ Chat Rooms • Clubs/ Groups/ Communities • Review/ Rating Sites • Direct Feedback (Solicited) • Blogs • RSS • Social Networks • Personalized Search (Tags or Search-Engine Powered) • Wikis and Other Collaboration Tools • Podcasts • Virtual Worlds • “Mash Up” SOCIAL MEDIA “Web 1.0” “Web 2.0”

  6. HOW WE SPEND OUR TIME

  7. HOW MARKETERS SPEND THEIR $

  8. HOW THEY COMPARE

  9. WHAT DIRECTION? http://www.marketingcharts.com/interactive/study-marketing-execs-must-realize-and-learn-to-use-power-of-social-media-3657/

  10. TRADITIONAL AGENCY ANGST http://www.accenture.com/Global/Research_and_Insights/By_Industry/Media_and_Entertainment/Entertainment/2007ContentStudy.htm http://www-03.ibm.com/industries/media/doc/content/bin/media_ibv_advertisingv2.pdf

  11. BLOGS SHOULD BE WRITTEN FOR SEARCH building at green place programs to help convert to solar heat in nh

  12. MARKETERS PURCHASE/NETS COURT ADS http://www.marketingcharts.com/interactive/bebo-myspace-facebook-site-stats-issued-3825/

  13. THE BUSINESS MODEL? http://diy-marketing.blogspot.com/2008/03/income-tax-and-social-media-really.html

  14. TAGS FACILITATE SEARCH

  15. WIKIS & OTHER COLLABORATION TOOLS

  16. PODCASTS REACH NICHE AUDIENCES

  17. VIRTUAL WORLDS HAVEN’T PROVEN VALUE

  18. MASH UPS UNLEASH CREATIVITY

  19. INEXORABLE TREND 15 Nov. 2007

  20. Many-to-Many • Continuous Interaction • Open/Transparent • Consumer Chooses Content • Marketer Must Provide Content • On Demand • With Permission NEW APPROACH

  21. Optimize • Blog Posts • Tag Photos, Videos • Press Releases • Web Pages • Links • RSS Feeds SEARCH IS A KEY COMPONENT Create Visibility at Every Opportunity

  22. AN INTERACTIVE VISION ENGAGE LISTEN

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