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16 th of July, 1999. Creation of New Industry by Digital Convergence. By Takashi Kubota, Hitachi, Ltd. Table of Contents. 1. Transition of Industries From “Past” to “Future” 2. Typical Example of Digital Technology 3. Core Technology and Applications 4. World Electronic equipment Market
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16th of July, 1999 Creation of New Industry by Digital Convergence By Takashi Kubota, Hitachi, Ltd.
Table of Contents 1. Transition of Industries From “Past” to “Future” 2. Typical Example of Digital Technology 3. Core Technology and Applications 4. World Electronic equipment Market 5. Acceleration of Industry Development & Conclusions
PAST PRESENT From Past to Present Audio Cassette Recorder Calculator Consumer Electronics LD Player Analog/Digital Technology Facsimile TV PC Radio Information Technology Telephone Communications OHP Stereo Set VCR Transceiver <Partial Overlapping> <Chaos> Analog Technology Analog/Digital Technology
From Present to Future PRESENT FUTURE Consumer Electronics Digital Convergence Consumer Electronics Information Technology Communications Information Technology Communications <Partial Overlapping> <Completely Integrated> Analog/Digital Technology Digital and Related Technology
-Typical Example of Digital Technology-DVD (Digital Versatile Disc)(1) Size 12cm / 8cm (0.6mm two discs bonded) Capacity 4.7GB/side/layer (7 times bigger than CD) Max. 17GB/2 sides, 2 layers Movie/studio quality 135min. Data/10 years of a daily newspaper e.g. Financial Times
DVD (Digital Versatile Disc)(2) Objectives ・ Full product compatibility ・IT & CE application Read only, recordable, rewritable, random access Format Created by 17 Companies including IT & CE industries and motion picture industry USA, Europe, Asia and Japan Promotion DVD Forum, 204 companies
DVD player DVD recorder ROM VIDEO Disc camera DVD-RAM drive RAM R RW DVD-ROM drive Car navigation Multimedia PC Web device DVD library (300MB) DVD Creates New Business
Emerging DVD Market World DVD Market Forecast DVD-RAM DVD-ROM DVD-Video (Unit: Millions of U.S. dollars, Data: EIAJ)
Entertainment Interoperability HAVi Electronic program guide Copy protection Embedded CPU/Real time OS Digital AV I/F Image/audio compression & expansion MPEG, JPEG, MP3 Digital recording Coding & decoding Digital modulation & demodulation Error correction Display devices Core Technology Contents distribution Graphical user I/F Electronic commerce Encryption & decryption Cryptography & authentication Water mark, data hiding CDMA World Wide Web Internet protocol TCP/IP HTML IMT-2000 Computers & Peripheral Communications Core Technology
PDP Digital camera DVD-Video Home theater Disc camera D-VHS Digital STB Multimedia PC Image comp. & exp. (MPEG) Digital AV I/F Contents distribution DVD-ROM/RAM Software Digital mod.& dem. Digital recording Electronic money Core Technology Encryption User I/F LSI Internet/Intranet Color printer PC Digital cellular phone Display Embedded CPU Web device Data projector PDA & H/PC Technologies & Applications Entertainment LCD monitor Computers & Peripheral Communications
World Electronic Equipment Market (123%) 1.6 (129%) 1.3 Consumer Electronics (110%) 1.0 0.9 Computers Communications Others Unit: Trillions of U.S.dollars (Source: EIAJ)
Acceleration of Industry Development - High speed expansion of the industry through digital convergence - New products derived from integration of industries - Creation of new market - Participation of different countries in various related industries - Rapid development in every country in the world
Conclusion (1) The new IT industry resulting from the integration of information technology,consumer electronics and communications will benefit users all over the world in the 21st century and continue to develop extremely quickly and at a global level.
Conclusion(2) The key phrase is: “Integration of three industries through Digital Convergence”.
Conclusion(3) Japan has contributed to the world in the manufacturing field (mainly in production efficiency and product quality.) Hereafter, we will try to provide a truly rich life for people all over the world at home, in the community and on business by utilizing Digital Technology to the utmost.
E=MC 3
E=MC 3 3 Economic growth = Merger of C Consumer electronics Computer Communications