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Grow Your Business with Social Media - Without Losing Your Mind!

Grow Your Business with Social Media - Without Losing Your Mind!. Social Media Have You Frustrated?. How Many of You…. Feel frustrated or confused about social media? Are regularly posting via ONE social medium? Are regularly using MORE than one social media? Are using: Facebook Twitter

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Grow Your Business with Social Media - Without Losing Your Mind!

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  1. Grow Your Business with Social Media - Without Losing Your Mind! ImpactOnlineMarketing.com

  2. Social Media Have You Frustrated? ImpactOnlineMarketing.com

  3. How Many of You… • Feel frustrated or confused about social media? • Are regularly posting via ONE social medium? • Are regularly using MORE than one social media? • Are using: • Facebook • Twitter • Pinterest • LinkedIn • Google + • Other ImpactOnlineMarketing.com

  4. My Goal Today • Provide relevant, reliable, and up-to-date information you can immediately put to use • Pass along practical tips for effectively managing social media so that it doesn’t consume your life • Put to rest “advice” that is well-intended but that may be derailing your social media efforts ImpactOnlineMarketing.com

  5. The #1 Best Practice of Social Media • Know your target market! • What social media are THEY using? • Where are they most likely to follow your business? • What do they want to know about your business? • What do they want to know that is related? Question: Is (are) the social media you are using now the BEST fit for reaching your target market? ImpactOnlineMarketing.com

  6. Quick Review of Top Social Trends and Social Networks in 2014 • Facebook • Twitter • LinkedIn • Pinterest • Google + • Instagram ImpactOnlineMarketing.com

  7. 2014 Social Media Trends • Facebook post reach continues to decline / paid ads are necessary to guarantee high reach • Content MUST go beyond words – photos and video are a huge plus for stimulating engagement • Growth in visual social networks: Instagram / Snapchat • Google + gaining momentum and will become a significant player in 2014 • Over 70% of employers are using social media as a screening tool when considering job applicants ImpactOnlineMarketing.com

  8. Facebook 2014 • Largest social network with 1.2 Billion users • 55% female/ 45% male; average user age is 41 • Posts with photos get most interaction • Internal scheduling tool works best: • “Like” comments, comment on posts • Reach continues to fall • Great “effectiveness measurement” tool: Likealyzer.com ImpactOnlineMarketing.com

  9. Twitter 2014 • Vibrant social network with 560 users • Limits posts to 140 characters (recommended <120) • Hashtags (#) started with Twitter • Heavily used to follow news, celebrities, trending topics • 55% female/ 45% male; 70% some college • Skews younger than Facebook • Difficult to build a “local” audience ImpactOnlineMarketing.com

  10. LinkedIn 2014 • Primarily a business network with 240 users • Excellent B2B platform for businesses / consultants, etc • 79% of users are age 35 or older • LinkedIn updates tend to be best read • Company pages can/should be developed • Thousands of active groups for relevant participation ImpactOnlineMarketing.com

  11. Google+ 2014 • High growth, now at 400 users (many “forced” by Google) • Heavily skewed toward males; more educated • Tech was early emphasis / focus now much broader • Google known to “reward” Google+ users • No internal pre-scheduling of posts / must use external tool such as Buffer or Sprout Social ImpactOnlineMarketing.com

  12. Pinterest 2014 • 70 million users • 68% female / 32% male; females 5x likelier to be active • Heavy emphasis on décor, babies, fashion, recipes, and weddings • Visual in nature – best for visual products/services • Need to verify account to access analytics ImpactOnlineMarketing.com

  13. Instagram 2014 • 150 million active users • Owned by Facebook • Users skew much younger – teens through 20s • Focuses on photos and 15 second videos • Photos & videos can be shared on other networks • Just staring to be used by brands / businesses ImpactOnlineMarketing.com

  14. Social Media KISS – F.O.C.U.S. • Focus – on 1-2 targeted social media platforms (make sure these are networks used by target market) • One in four rule (1:4 “Sales” Rule) • Sales – promote products / services directly • Storytelling – about customers, people in business, philanthropy, etc • Related info – related content of interest • “Fun” content – related memes, cartoons, etc. • Calendar – plan monthly / quarterly in advance • Utility – use tools to make it easier (Sprout Social, Buffer, etc) • Social – create content that is “share-worthy” ImpactOnlineMarketing.com

  15. “Share-worthy” is KEY • “Share-worthy is NOT: ImpactOnlineMarketing.com

  16. Share-worthy Content • Is NOT: • Pitch, pitch, pitch • Self-serving all the time • One-sided communication • IS: • Interactive – two way communication • Involves your fans / followers / customers • Engaging ImpactOnlineMarketing.com

  17. What All This Means for You • Use media that is right for your type of business • Develop a social STRATEGY (don’t just try a hodge-podge of ideas hoping something will work) • Use tools to help plan / post in advance and monitor / measure results • Do NOT try to “do everything” – just do one or two really well and you’ll have much better success • Focus on what you do best – consider outsourcing (just outsource wisely) ImpactOnlineMarketing.com

  18. Thank You! • Please feel free to contact me: • ImpactOnlineMarketing.com > Contact • Get today’s PowerPoint presentation & more • http://ImpactOnlineMarketing.com/mbn2014 • Upcoming online /social media courses • http://umt.edu/ce/extended/noncredit/profdev/default.php ImpactOnlineMarketing.com

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