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NetApp Flash Momentum

NetApp Flash Momentum. Partner Academy Spring, 2013. Flash Changes Everything. Applications go faster and are more responsive Drives greater IOPS and MBps Reduces time applications wait Business operations finish sooner Shorter run cycles and time to market Quicker response to customers

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NetApp Flash Momentum

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  1. NetApp Flash Momentum

    Partner Academy Spring, 2013
  2. Flash Changes Everything Applications go faster and are more responsive Drives greater IOPS and MBps Reduces time applications wait Business operations finish sooner Shorter run cycles and time to market Quicker response to customers IT efficiency increases Lower $/IOPs Less space and power needed NetApp Confidential - Internal Use Only
  3. Market Opportunity New, high growth market, growing at a CAGR of 27% Nearly a $7 billion market opportunity by 2016 Market has lacked vendors with proven enterprise support and worldwide presence Average deal sizes up to $250,000 NetApp SSD Bookings increased 9X in FY13 NetApp Confidential - Internal Use Only
  4. NetApp: Driving the Flash Conversation Complete, flexible portfolio to meet any need Intelligent caching: First flash based caching product in the market Server cache software Flash Accel and partnerships The first enterprise grade, flash array: NEW EF540 FlashRay: Purpose built architecture for Flash. Expert in using flash to solve customer challenges across our portfolio >44PB of flash accelerating 3+ exabytes of storage Across every type of workload And a deep knowledge of business needs 20 years of innovation in storage and data management Best application of Flash for the right workload requirements NetApp Confidential - Internal Use Only
  5. Building an Ever-Broader Flash Portfolio 2009 2010 2011 2012 2013 2014 Flash AccelApplicationAcceleration Server Flash CacheHDDAcceleration StorageController SSDsfor NetAppArrays Flash PoolSSD/HDDCaching Disk Over 44PB of Flash Sold NetApp Confidential - Internal Use Only
  6. Building an Ever-Broader Flash Portfolio 2009 2010 2011 2012 2013 2014 Flash AccelApplicationAcceleration Server Flash CacheHDDAcceleration StorageController SSDsfor NetAppArrays Flash PoolSSD/HDDCaching Disk EF540All-Flash Array Array NetApp Confidential - Internal Use Only
  7. Building an Ever-Broader Flash Portfolio 2009 2010 2011 2012 2013 2014 Flash AccelApplicationAcceleration Server Flash CacheHDDAcceleration StorageController FlashRayTM SSDsfor NetAppArrays Flash PoolSSD/HDDCaching Disk Array NetApp Confidential - Internal Use Only
  8. Flash Market Segments All Flash Array Server Cache HybridArray Traditional Array Flash only Hybrid storage HDD only Latency Requirements Capacity Requirements Fastest access Lowest $/IOPS Highest $/GB Low latencies for cache hits Medium $/IOPS Medium $/GB Leverages HDD for capacity Lowest $/GB Slowest access Highest $/IOPS NetApp Confidential - Internal Use Only
  9. NetApp Flash Portfolio All Flash Array Server Cache HybridArray Traditional Array Flash only Hybrid storage HDD only Complete Portfolio of Offerings for Any Workload Fas/V-Series E-Series Flash Cache Flash Pool Flash Aggregates SSD Cache Flash Accel Server Caching Partners EF540 FlashRay NetApp Confidential - Internal Use Only
  10. Flash Deployment by Workload All Flash Array Extreme Database Performance Consistent low latency Server Cache Server Specific Applications Performance Shared Infrastructure File Services Dev/Test Web Apps Hybrid Array Traditional Storage Content Repositories Capacity NetApp Confidential - Internal Use Only
  11. NetApp Virtual Storage Tier Flash Accel For specific application acceleration As close to application as possible Flash Cache Highest performance for file services Improves latency for random reads Delivers predictable, high speed data access Flash Pool Highest performance for OLTP Best for SATA enablement across multiple workloads Caching for random reads and writes Automates the use of SSD technology Flash Accel Server End-to-end Flash capabilities Flash Cache Flash Pool Storage NetApp Confidential - Internal Use Only
  12. NetApp Server Cache Program Flash Accel NetApp server caching software Software only, uses supported PCIe or SSD hardware Turns server flash into cache for Data ONTAP Free download for customers, fully supported by NGS Server Caching Partner Alliance Validates partner HW for use with Flash Accel Validates partner SW compatibility with Data ONTAP Provides support for broad array of server cache use Fusion-io Resale Program Resale of hardware and software products Enables complete server caching solution purchase from single source NetApp Confidential - Internal Use Only
  13. Recognizing VST Opportunities Your customer: Requires improved response time for shared storage Needs a performance boost for virtualized applications Needs to reduce data center power, cooling and space Would like to deploy SATA as the primary disk type Has asked about automated storage tiering 60+% of Data ONTAP Systems ship with Flash NetApp Confidential - Internal Use Only
  14. When to Sell Flash Cache or Flash Pool Flash Pool For mission critical applications, i.e. workloads that require consistent performance, even during storage node takeovers For applications that have a high mix of small random overwrites (e.g. OLTP) With FAS22xx systems (only Flash Pool is supported)) Flash Cache For all other workloads: file services, Exchange, SharePoint, server virtualization, etc. It’s simple to configure and use NetApp Confidential - Internal Use Only
  15. When to Sell Server Cache Choose the right storage cache solution first Flash Cache or Flash Pool Add Server Cache when customers have one or more of the following needs Low read latency requirements (sub 1-millisecond) to accelerate application response times Enhanced read IOPS requirements Offload CPU and disk utilization (for reads primarily) from storage system Reduce spindle count without performance loss Typical use case is for OLTP workloads NetApp Confidential - Internal Use Only
  16. VST Customer ValueFile Services Workload Example Cost/efficiency impact Entire dataset moved from 10k rpm to 7.2k rpm disks 34% lower cost per TB 40% lower cost per IOPS 40% less power Flexibility impact 17% more storage capacity 28% more IOPS 18% improvement in average response time Before: FAS6210 HA with 144 TB 240x 600GB10k rpm disks After: FAS6210 HA with 168 TB 168x 1TB 7.2k rpm disks 1 TB Flash Cache NetApp Confidential - Internal Use Only
  17. VST Customer ValueOLTP Workload Example Cost/efficiency impact Entire dataset moved from 10k rpm to 7.2k rpm disks 46% lower cost per TB 18% lower cost per IOPS 26% less power Flexibility impact 50% more storage capacity Similar IOPS (± 2%) Significant improvement in average response time Before: FAS6210 HA with 144 TB 240x 600GB10k rpm disks After: FAS6210 HA with 216 TB 216x 1TB 7.2k rpm disks 24x 100GB SSDs NetApp Confidential - Internal Use Only
  18. StatPro Canada Inc. Business Challenge Accommodate heavier workloads and enhance delivery of vital financial information to clients Solution Deploy NetApp® Flash Pool™ on NetApp FAS3240 Benefits Dramatic reduction in number of service tickets-reduced latency from several hundred milliseconds to 5 milliseconds Saved $36K in annual colocation and energy costs(reduced the need for 4 additional disk shelves) Plug and play deployment-under 2 minutes StatPro is dedicated to the global investment community, leveraging IT advances for its interactive portfolio of analysis and management solutions and asset valuation services. NetApp Confidential - Internal Use Only
  19. NetApp Flash Array Portfolio Leverages E-Series platform and SANtricity OS Track record of performance leadership and enterprise-class reliability & availability EF-Series FlashRay Completely new architecturethat’s purpose-built for flash New hardware, new software Plus, classic NetApp value Both platforms deliver ultra-high performance, consistent submillisecond latencies, enterprise-class capabilities, and worldwide support NetApp Confidential - Internal Use Only
  20. NetApp EF-Series Fully-redundant systems designed for performance-driven applications with submillisecond latency requirements Deliver business results faster, improve customer experience, and handle more operations in less time Keep business operations running with field-proven, enterprise-class reliability, availability, and protection NetApp Confidential - Internal Use Only
  21. EF540 Product Overview Fully-redundant 2U/24-drive system 800GB SSDs Dual-active controllers 8x8Gb FC host interfaces SANtricity® software Two configuration options 12 drives (9.6TB) 24 drives (19.2TB) Optional add-ons Additional connectivity: 8Gb FC, 6Gb SAS, 10Gb iSCSI, 40Gb IB Advanced data protection: snapshots, volume copy, synchronous and asynchronous mirroring Over 330,000 IOPS Submillisecond latency Up to 6 GB/s throughput NetApp Confidential - Internal Use Only
  22. Recognizing EF540 Opportunities Lead with the EF540 when your customer: Has an application that requires sustained, submillisecond responsiveness and enterprise class reliability/availability Real-time analytics (OLAP) Online transaction processing (OLTP) Business intelligence Data warehousing High performance computing Web services Is already talking to a flash competitor NetApp Confidential - Internal Use Only
  23. Why We Win With EF540 Proven, sustainable performance Heritage of performance leadership Enterprise reliability/availability with global support Field-proven architecture designed to provide the highest level of reliability, availability and protection Advanced monitoring and diagnostic features enable timely problem resolution and proactive repair Robust storage management Intuitive interface provides extensive configuration flexibility, custom performance tuning, and enterprise-class data protection features NetApp Confidential - Internal Use Only
  24. EF540 Competitive Win Example ConsumerMediaCompany Customer Environment Financial Application on Oracle 11g R2 Customer Requirements Improve customer experience Consistent submillisecond latency Very high system reliability Why We Won Competitive IOPS & throughput Only NetApp could deliver consistent latency Reliability/availability/serviceability advantage Application knowledge and enterprise support Customer Benefits 15X improvement in response time 80% reduction in rack space NetApp Confidential - Internal Use Only
  25. NetApp FlashRay Feature-rich, scale-out architecture designed fromthe ground up to maximize the benefits of flash Performance High IOPS Consistent latency Storage Efficiency Global inline dedupe Inline compression Enterprise-classCapabilities Snapshots/Clones Replication Multi-protocol App integration Scalability Scale-out architecture with auto balancing Multi-tenancy and QoS NetApp Confidential - Internal Use Only
  26. Building Industry’s Broadest Flash Portfolio 2009 2010 2011 2012 2013 2014 Flash AccelApplicationAcceleration Server Flash CacheHDDAcceleration StorageController FlashRayTM SSDsfor NetAppArrays Flash PoolSSD/HDDCaching Disk EF540All-Flash Array Array NetApp Confidential - Internal Use Only
  27. NetApp Confidential - Internal Use Only
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