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2. MKT 230 Course MKT 230 Entire Course MKT 230 Week 1 CheckPoint Marketing Concepts • MKT 230 Week 1 CheckPoint Marketing Concepts • MKT 230 Week 1 DQ 1 and DQ 2 • MKT 230 Week 2 CheckPoint Decision Time at Qode • MKT 230 Week 2 Assignment Marketing Plan Exercise • MKT 230 Week 3 CheckPoint Consumer Decision Making Process • MKT 230 Week 3 DQ 1 and DQ 2 • MKT 230 Week 4 CheckPoint Customer Relationship • CheckPoint: Marketing Concepts • Using the information found in Ch. 1 of the textbook, complete the Marketing Concepts table found in Appendix B. • Post your completed Appendix B as an attachment in the Assignments link of the ecampus.

3. MKT 230 Course MKT 230 Week 1 DQ 1 and DQ 2 MKT 230 Week 2 Assignment Marketing Plan Exercise • Many people regard marketing simply as advertising. Advertising is a part of marketing, but it is not the whole picture. What arguments can you make against the common assumption that marketers only worry about advertising? What are some of the roles that marketers play within an organization? • Your instructor assigns to you one of the 4 P's of the marketing • Assignment: Marketing Plan Exercise •   Review the Marketing Plan Exercise found on p. 136 of the textbook. • Answer questions 1–5 of the Marketing Plan Exercise. • Include two to three outside referencesto support your answers with research. • Post your assignment as an

4. MKT 230 Course MKT 230 Week 2 CheckPoint Decision Time at Qode MKT 230 Week 3 CheckPoint Consumer Decision Making Process • CheckPoint: Market Planning at QOde •   Read the case scenario, Decision Time at Qode, on pp. 38–39 of the textbook. •  Write a200–300 word response describing how the three steps of business planning–strategic, functional, and operational–can be seen inthe marketing decisions being made by Qode. Include information on who the decision makers are at each level and what • CheckPoint: Consumer Decision-Making Process •  In this CheckPoint, you exercise critical thinking skills and identify the stages of the decision-making process involved with purchasing a new product. Describe the logical inquiry and problem-solving methods that were used to evaluate alternatives, select

5. MKT 230 Course MKT 230 Week 3 DQ 1 and DQ 2. MKT 230 Week 4 Assignment Target Market Strategy Presentation •  Discussion Questions • Consider a recent purchase that you or a family member hasmade. Examples include a household product, DVD or CD, grocery item, or electronic device. Describe the item andlist three reasons you purchased that product as opposed to another product. Then, identify the internal influences that describe each reason you made your purchase: perception, • Assignment: TargetMarket Strategy Presentation •  Resource: Ch.<spanstyle 'font-weight:normal'> 7 in Marketing:Real People, Real Choices • Select a new product or service thatyouwould like to introduce to the marketplace. You use this same product whencompleting your Final Project in Week Nine.

6. MKT 230 Course MKT 230 Week 4 CheckPoint Customer Relationship Management. MKT 230 Week 5 CheckPoint New Product Development • CheckPoint: Customer Relationship Management •  Review the descriptions of customerrelationship management (CRM) characteristics found in Appendix D. • Complete Appendix D by identifying ,tivitiesthat can be classified by each characteristic of a CRM plan: share of customer,lifetime value of a customer, customer equity, or • CheckPoint: New Product development •  Read the following: You are workinginthe product development department of a company that creates householdproducts. Your team has come up with an idea for a revolutionary new cleaningproduct. Using the seven phases of new product development as a guide,

7. MKT 230 Course MKT 230 Week 5 DQ 1 and DQ 2. MKT 230 Week 6 Assignment Life Cycle Management Analysis • Discussion Questions •  Look aroundyour home or office and select three products you currently use. Brieflydescribe each product. How would you classify each one? •  When responding to yourclassmates, state if you agree or disagree with their classification andexplain why. Do you think their product could be classified differently? If so,explain your reasoning. • Assignment: LifeCycle Management Analysis •  In this assignment, you practiceusing critical thinking skills. You analyze a case by conducting research,defining problems, and making recommendations. Remember to suspend personalbias and judgment while investigating the

8. MKT 230 Course MKT 230 Week 6 CheckPoint Branding Strategies MKT 230 Week 7 CheckPoint Integrated Marketing Communication • CheckPoint: Branding Strategies • Select a large company that has created a strongproduct identity in the market. What branding strategies has the company usedto create its product identity? • Provide examples and explain your reasoningin a 200- to 300-word response as an attachment in the Assignments link of the ecampus. • CheckPoint: Integrated Marketing CommunicationStrategies •  The goal of integrated marketing communication (IMC) istoproduce a unified promotional message that has the customer as its focus. Allpromotional activity, such as media advertising, sales promotion, personalselling

9. MKT 230 Course MKT 230 Week 7 DQ 1 and DQ 2 MKT 230 Week 8 Assignment Sales Promotion Techniques • Discussion Questions • Imagine thatyou are a mentor to a new employee at a marketing firm. The new employee ishaving trouble understanding what the term marketcommunication really means. Using what you have learned, explain to thenewemployee how marketing communication can influence a buyer. • Assignment: SalesPromotion Techniques •  Write a 700- to1,050-word paper summarizing the key sales promotion techniques that marketingfirms direct toward trade and consumers. Include real-world examples todescribe the following classifications of sales promotion techniques: • Discounts and deals

10. MKT 230 Course For more course visit www.uophelp.com