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Kodak

Kodak. A fallen corporate giant. contents. About Kodak Kodak’s gaffes (Missing market opportunities ) Lessons. Eastman Kodak Company. The Market Opportunities that Kodak missed since the 1960s ：. Instant photography. Xerography-photocopying. Instant photography. Advantage:.

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Kodak

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  1. Kodak A fallen corporate giant

  2. contents • About Kodak • Kodak’s gaffes (Missing market opportunities ) • Lessons

  3. Eastman Kodak Company

  4. The Market Opportunities that Kodak missed since the 1960s ： Instant photography Xerography-photocopying

  5. Instant photography Advantage: Customers can see their photographs instantly instead of waiting to have Kodak developed. The Needs of Customers Kodak’s response: Kodak’s managers thought the company’s customers would never accept the grainy, less-defined photographs that instant cameras produce. Its own silver-halide technology was so superior

  6. Xerography-photocopying The Needs of Customers, new machine Advantage: Xerography was a major breakthrough. Kodak’s response: Believing its own silver-halide technology was much more high-quality Xerography produces poor-quality images. This is not our business.

  7. LESSONS The that we can draw from Kodak’s flawed marketing strategies: • Not be over infatuated with one’s own patents • Persevere in the customer-oriented approach • Never forget the true purpose of one’s business

  8. Thank you !

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