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Power of Personal Storytelling: Inspiring Action and Building Connections

Explore how storytelling can move others to action, reflect on your personal story in an organizing context, and engage with shared values and emotion to build relationships. Learn to pivot back to your purpose, tailor your story for different audiences, and weave it into all communication channels. Practice sharing your story in various settings to effectively convey your challenges, choices, and outcomes.

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Power of Personal Storytelling: Inspiring Action and Building Connections

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Presentation Transcript

  1. Story of Self Moving Others to Action Through Personal Story

  2. Goals • To understand the role storytelling plays in moving others to action • To reflect on your own personal story • To understand your personal story in the context of your work as an organizer

  3. Stories speak to our emotional brains • “Data satisfies the analytical parts of our brain, but stories touch our hearts.”

  4. Public Narrative

  5. Organizing Starts with Building Relationships • As organizers, we use stories to establish • Shared identity • Shared vision • Shared responsibility

  6. Ground Your Story in Values and Emotion

  7. Listen with Purpose • Ask questions • Relate to experiences • Find common values

  8. Pivot back to “Why” • Your story is the answer to “why are you here?” • Don’t forget to bring it back to the big picture.

  9. Be Truthful, Responsive, and Intentional • You are telling your story for a reason. It should be different for different audiences and in different environments.

  10. Have a Challenge, Choice, and Outcome

  11. Why PIH Engage • What is compelling to you about PIH’s mission? • How does PIH Engage’s work enable you to act on your values? • What makes PIH Engage different from other GH organizations ?

  12. Weave Personal Story into Everything You Do Social Media Phone Calls Face to Face Media Email

  13. Reflect and write.

  14. The Makings of a Compelling Story • Where and when does your story begin? • What do we need to know about you? • What challenges did you face? • What choice did you make (and why?) • How has that brought you here?

  15. Practice in groups of 2

  16. Big group example

  17. Share and Debrief

  18. Next Steps • Write. Rinse. Repeat. • Write the 5 minute, 2 minute and 30 second version • Write the big group, small group, and 1:1 version

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