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2015 SPONSORSHIP OPPORTUNITIES

2015 SPONSORSHIP OPPORTUNITIES. Join Us for the Ultimate Travel Experience. The 2014 New York Times Travel Show received record Trade Day attendance in the show’s history, with a 30% increase over the previous year.

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2015 SPONSORSHIP OPPORTUNITIES

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  1. 2015 SPONSORSHIP OPPORTUNITIES

  2. Join Us for the Ultimate Travel Experience The 2014 New York Times Travel Show received record Trade Day attendance in the show’s history, with a 30% increase over the previous year. On January 23-25, 2015, The New York Times Travel Show will once again take over the Jacob K. Javits Convention Center in New York City. Now in its twelfth year, the Travel Show has become an unparalleled destination for travel enthusiasts to explore new places and book their next trip. Take advantage of this incredible opportunity to connect with thousands of consumers and members of the trade who are ready to travel. Source: NYT Internal data, April 2014

  3. REACHing INDUSTRY PROFESSIONALS AND TRAVEL ENTHUSIASTS In 2014, The New York Times Travel Show attracted more interested travelers, industry professionals and high-profile sponsors than ever before. HIGHLIGHTS INCLUDED: Trade Attendance: 7,463 Consumer Attendance: 16,255 Total Attendance: 23,718 Media/Press Attendance: 626 131 NEW EXHIBITORS, INCLUDED: Dubai Tourism, MSC Cruises, Cameroon Tourism, Central Japan Railway, Emirates Airlines and Vacations, Rovos Luxury Rail Tours South Africa, Sri Lanka Tourism, Amras Cruises, Istria Tourist Board, Madagascar Endemics and Resorts, Myanmar Luxury Vacations, Pandaw River Cruises Asia, Journey Through Ireland and Jewel Resorts

  4. an engaged Audience More Than 75% of Travel Show attendees spent 3+ hours at The New York Times Travel Show ATTENDEE RESPONSE 94% were satisfied with the layout 91% were satisfied with the exhibitors 92% were satisfied with the variety of seminars offered 92% were satisfied with the seminar speakers ATTENDEE DEMOGRAPHICS & TRAVEL-RELATED BEHAVIOR Median HHI: $113k Median Age: 55 42% male; 58% female 85% had a college degree or higher The majority plan to spend $5k+ on vacation in the next year Almost half of attendees have planned four or more trips in the coming year 2 in 3 attendees are interested in vacationing in Europe More than 2 in 5 are interested in traveling to the Caribbean 2 in 5 are interested in traveling to Asia or Africa THE TRAVEL SHOW RESONATES WITH ATTENDEES “Bring your thirst for travel and adventure. You'll get the sense of traveling the world in a day without having to spend tons of money on airfare and hotels.” “If you want to travel at all in the year 2014, The Travel Showis a must-see.” “Informative, fun, and inspiring. There is a wonderful mix of exhibitors, presenters, and shows from around the world. Amazing to have all of these people in one place to speak with, ask questions and get ideas. So great!” Source: NYT internal data and 2014 Travel Show Exit Survey based on 1,265 survey participants

  5. SPONSORSHIP OPPORTUNITIES Presenting sponsorship opportunity is contingent upon a three-year commitment from an advertiser.

  6. PRESENTING SPONSORSHIP: BENEFITS Presenting sponsorship opportunity is contingent upon a three-year commitment from an advertiser.

  7. GOLD SPONSORSHIP: BENEFITS

  8. SILVER SPONSORSHIP: BENEFITS

  9. BENEFITS

  10. PRINT QUARTER-PAGE ADS IN THE NEW YORK TIMES Ads will run in the weekday newspaper prior to the Travel Show Ads promote sponsor’s involvement in the 2015 Travel Show The ads will follow a template provided by The Times. Sponsor to provide the copy and photos to be included in the ads THE TRAVEL SHOW GUIDE The Guide will run as a standalone tabloid in The New York Times in the New York DMA Logo on cover of The Guide Guide will be a 20+ pages, full-color section highlighting the exhibits, activities and events January 18, 2015 3 million impressions Bonus Distribution of the Official Travel Show Guide: 10,000 distributed at the Travel Show TRAVEL SHOW DIRECTORY One (1 column x 2 inch) ad in the exhibitor directory featured in the Travel Show Guide LOGO ON PROMOTIONAL TRAVEL SHOW ADS IN THE TIMES Approximately 30 ads, various sizes Ads promoting the Travel Show will appear in the newspaper and in The New York Times Magazine Approximately 50 million impressions

  11. ONLINE LOGO AND MENTION ON SPONSOR PAGE Advertiser to provide logo, which links to sponsor’s Web site ADVERTISER BIG AD BANNER ON THE TRAVEL SHOW WEB SITE Sponsor may provides a 300x250 banner to be featured on the Travel Show Web site Banner may link to sponsor’s Web site INDIVIDUAL, CO-BRANDED BANNERS ON NYTIMES.COM Various unit sizes will feature sponsor logos and link to the Travel Show Web site INDIVIDUAL, CO-BRANDED BANNERS IN THE NEW YORK TIMES GREAT GETAWAYS EMAIL Sponsor will receive valuable exposure in this travel email newsletter that highlights last-minute retreats, vacation packages and exclusive travel destinations and opportunities Banner will feature sponsor logo, along with other sponsors’ logos, and link to the Travel Show Web site 420,000 subscribers INDIVIDUAL, CO-BRANDED BANNERS IN NYTIMES.COM EMAIL NEWSLETTERS, WHICH CAN INCLUDE: Banner featuring sponsor logo, along with all sponsors’ logos, and a link to the Travel Show Web site Today’s Headlines: 2.7 million subscribers Movies Update: 544,000 subscribers New York Today: 407,000 subscribers Source: NYT Internal data, May 2014

  12. ONSITE * Number of complimentary tickets varies depending upon sponsorship commitment. EXHIBITOR SPACE Booth space will include unlimited badges for booth attendees, standard booth carpeting, pipe and drape, one six-foot draped table, two chairs, one wastebasket and a standard company sign SIGNAGE Logo on all welcome and exit banners, and at registration TRAVEL SHOW TICKETS 50-250 complimentary guest passes* OFFICIAL SHOW BAG Sponsor has the opportunity to insert product literature or collateral in the 16,500 official show bags

  13. MEDIA RELATIONS RADIO EXPOSURE Multi-sponsor mentions Mention in over 100 spots promoting the Travel Show 100 :10 spots on Metro Traffic 2+ million impressions PUBLIC RELATIONS Promotion of advertiser in press releases and other press materials leading up to the Travel Show Inclusion of advertiser in outreach to consumer and trade media globally. In past years, the Travel Show garnered significant broadcast, print and online media coverage that included Fox News, WNBC-TV, Telemundo T47 - WNJU, NY1 and The Knot

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