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Understanding the impact social media is having on financial journalism

Understanding the impact social media is having on financial journalism Sarah Evans-Toyne. Survey:. Insight. Views of financial journalists: Newsgathering Use of social networking tools Company web sites and newsrooms Participatory journalism. Survey:. Insight.

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Understanding the impact social media is having on financial journalism

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  1. Understanding the impact social media is having on financial journalism Sarah Evans-Toyne

  2. Survey: Insight Views of financial journalists: • Newsgathering • Use of social networking tools • Company web sites and newsrooms • Participatory journalism

  3. Survey: Insight This year’s survey: • Smartphones • Facebook ‘front door’ • Multimedia and interactivity • Community management

  4. Where do journalists research online?

  5. How often do you read blogs and visit social media sites?

  6. Best social media sites for receiving news

  7. How best should companies use social media?

  8. Journalists as Twitter ‘voyeurs’

  9. How do spokespeople influence on Twitter?

  10. What’s the best way to pitch?

  11. How do journalists measure success?

  12. Adapting your editorial content to smartphones?

  13. Are you optimising stories for SEO?

  14. Journalists becoming community managers

  15. Financial services: “I see our title as being embedded in the audience’s daily workflow. I think we are part of the conversation with the audience.”

  16. Greater Transparency

  17. #Delighted campaign

  18. @pensionsmonkey

  19. An example Communities Map: Brand

  20. Building endorsement

  21. In Summary: • Interaction boundaries • 2Ps – Personal & Preference • Don’t be ‘tool’ blinded • Tone and style • Company websites Lessons:

  22. Future: Next trends ‘How Social’: • Growing confidence • Stronger virtual relationships • Competition • Privacy & fatigue How?

  23. Sarah Evans-Toyne @anthrodigital Broadgate Mainland @BM_PRNews http://www.broadgatemainland.com

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