Rewarding Marketing Ideas For Your Tanning Salon

1. Rewarding Marketing Ideas For Your Tanning Salon A bronze tan, the smell off cocoa butter tanning lotion, and the comfort of indoor tanning makes tanning salons a customer preferred alternative to sun baking and pale skin. With a highly competitive market, a successful marketing strategy can bring high rewards to tanning and airbrushing business. Find out some of the most successful marketing strategies to bring customers in to your tanning salon. Printed phonebooks make a great door stop or seat raiser, but are less commonly used as a resource for finding a place to tan Tanning Salon. Online directories are a first stop for most potential customers, so be sure your salon has established an online presence. Create a website that features all the selling points of your tanning salon from quality lamps to stand-up beds to spray tanning. Without a website you can add your business to any online directory, but for a more forceful advertising strategy offer website where customers can find online discounts and feel like they know your salon. Online directories are also a great opportunity to build referrals from online reviews. Once you establish your website you can continue to build yourself as a resource for tanning and a leader in your industry. Offset printing and print media is a great way to continue to establish customers for your tanning salon. Offer referral cards to your customers as a way for them to help promote your business while earning additional privileges. Send postcards or flyers to your established customers and expand your mail-outs to help catch potential customers tanning salons near me. Include a promotional offer to encourage visits like extra tans with a monthly purchase, airbrushing discounts, and special packages. Targeted print advertising is an opportunity to reach the customers you are looking for. A motivating storefront can drive traffic to your tanning salon. Use store one-way vision to create an image for your salon that shows the results of a dedicated tanning. Use a beautiful bronzed body to emphasize your services surrounded by a day at the beach. One way vision is a perforated vinyl that creates a full-color advertisement on the outside, but is practically invisible inside. Add vinyl lettering to emphasize your name and additional tanning or body care services you might offer. If you offer your own line of tanning products, use your windows as an opportunity to promote them with window clings that can be interchanged with product promotions and tanning specials. Add an advertising banner increase focus on your promotions, grand opening, or summer events tanning salon in boca raton. Bright, summer colors are a great way to grab attention and offer an attractive promotion to get customers in your door. Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.